Insights Manager

Hiebing•Madison, WI

1d•Hybrid

About The Position

At Hiebing, we believe great ideas start with great understanding. We're seeking an Insights Manager who is naturally curious about people, motivated by solving business challenges, and skilled at turning research into meaningful action. Working across a diverse portfolio of brands and industries, you'll lead research that helps uncover what matters most to consumers, informs strategy, and inspires smarter marketing. If you enjoy blending analytical thinking with human understanding—and are excited by the evolving role of emerging research tools and technologies in the insights space—we'd love to talk. Reporting to the Vice President of Insights, the Insights Manager leads research projects from defining learning objectives through presenting findings and recommendations. This role spans qualitative, quantitative, and secondary research, with exposure to a wide range of methods, including association testing, neuroscience-based tools, and other innovative approaches that help clients make smarter business decisions.

Requirements

5+ years of market research or insights experience
Bachelor’s degree in marketing, market research, mass communications, advertising, psychology, or a related field
Experience leading qualitative and quantitative research from design through reporting
Experience moderating qualitative research, including both live and online discussions
Experience with, or enthusiasm for, using AI to enhance research capabilities and unlock new possibilities for insight generation
Strong written and verbal communication skills, with the ability to turn findings into clear, persuasive stories and recommendations
Proven ability to manage multiple projects, collaborate across teams, and maintain attention to detail in a fast-paced environment
Must be authorized to work in the U.S. without current or future sponsorship.

Nice To Haves

You build on ideas with a “Yes, and” mindset
You bring curiosity and challenge thinking in a productive way
You care about both the work and the people behind it
You hold high standards and take ownership of outcomes

Responsibilities

Lead qualitative research projects
Define business questions, design research approaches, scope costs, and develop proposals
Write screeners and discussion guides
Manage recruiting to keep timelines, quotas, and project goals on track
Moderate both live and online qualitative research
Synthesize findings into clear conclusions and actionable recommendations
Lead quantitative research projects
Define business questions, design research approaches, scope costs, and develop proposals
Develop questionnaires and ensure programmed surveys are accurate and ready for fielding
Manage fieldwork to keep timelines, sample goals, and project objectives on track
Determine data needs in conjunction with our Statistical Research Manager
Develop clear, compelling charts and visual outputs that make findings easy to understand
Analyze data, synthesize findings, and deliver actionable recommendations
Trends analysis and reporting
Monitor and share consumer and cultural trends to deepen agency and client understanding of target audiences and market shifts
Consumer insights thought leadership
Proactively identify process improvements and emerging methods that better address client needs
Use and evaluate AI-enabled and emerging research tools to scale insight generation, improve efficiency, and unlock new possibilities while maintaining the quality, rigor, and integrity of our work