Insights & Analytics Specialist
About The Position
Reporting to the Director, Insights & Donor Experience, the Insights & Analytics Specialist translates strategic business questions into structured data solutions, analytical models, and well-defined outputs that support audience segmentation, donor engagement strategies, and testing frameworks for the Canadian Wildlife Federation (CWF). The Insights & Analytics Specialist is accountable for designing, building, and maintaining foundational data structures used by the Insights & Donor Experience leadership team to inform insights and organizational decision-making. This position owns the quality and reliability of analytical datasets and provides the technical expertise required to ensure data integrity, consistency, and accuracy, enabling evidence-based decision-making across the organization.
Requirements
- Bachelor’s degree, or an equivalent combination of education and experience, in Computer Science, Statistics, Mathematics, Data Science, or a related field.
- A minimum of 2 years of related experience.
- Demonstrated ability to analyze and interpret datasets, and translate findings into clear, actionable insights.
- Strong attention to detail with a focus on data accuracy, integrity, and consistency.
- Ability to communicate technical concepts effectively to non-technical stakeholders and support data-informed decision-making.
Responsibilities
- Designs, builds, and maintains data structures, transformation pipelines, and analytical datasets across multiple source systems to support audience segmentation and analysis.
- Develops and executes longitudinal cohort analyses and segmentation models across fundraising channels.
- Defines cohort structures and analytical frameworks to support donor lifecycle analysis and engagement strategies.
- Maintains and enhances analytical assets, ensuring data integrity, consistency, and alignment with established governance standards.
- Identifies, investigates, and resolves data quality issues and inconsistencies.
- Conducts ad hoc analyses in response to emerging risks, data issues, or defined business questions.
- Designs and implements testing frameworks (i.e., contact frequency, solicitation cadence, ask strategies, etc.).
- Prepares datasets and measurement approaches to support valid and reliable testing.
- Ensures consistency and accuracy in test design and execution.
- Documents data structures, analytical logic, segmentation rules, and methodologies to support transparency and repeatability.
- Maintains clear and consistent documentation of data definitions and assumptions.
- Supports ongoing maintenance and improvement of analytical assets and processes.
Benefits
- health
- dental
- vision
- LTD
- Employee Assistance Program
- Group RSP enrollment with up to 5% matching
- 13 paid stat holidays per year
- paid vacation days
- sick days
- float days
- appointment time
- Complimentary subscription to Canadian Wildlife magazine
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
