Inside Sales Representative - Electrical Industry (Remote)

Balco, Inc.•,

3d•Remote

About The Position

The Inside Sales Representative is responsible for driving revenue growth through proactive customer engagement, account development, and new customer onboarding. This role manages and expands a portfolio of accounts, with a focus on reactivating inactive customers and developing underpenetrated accounts into consistent revenue contributors. Operating within a manufacturer-to-contractor sales model, the Inside Sales Representative engages directly with electrical contractors and end users to generate demand, provide product expertise, and influence purchasing decisions. The role includes identifying and converting prospects, facilitating new account setup, and ensuring a seamless transition from initial engagement to active purchasing. Success in this position requires consistent execution of outbound sales strategies, effective pipeline management, and the ability to meet or exceed established sales goals and performance expectations through disciplined use of CRM, ERP, and eCommerce systems.

Requirements

Minimum of 5 years of sales experience, including inside sales or account management
Demonstrated track record of meeting or exceeding sales targets
Experience using CRM systems and ERP or eCommerce platforms
Experience within the building products, construction, or related industries
Strong verbal and written communication skills
Ability to translate product features into customer value
Effective time management and organizational skills
Proficiency with standard business and sales technology tools
Results-oriented with a high level of accountability
Customer-focused with strong problem-solving ability
Self-directed and able to operate effectively in a remote environment
Professional, collaborative, and adaptable

Nice To Haves

Direct experience in the electrical products industry strongly preferred

Responsibilities

Execute outbound sales activities to generate demand and close business
Manage assigned accounts to drive revenue growth, retention, and share of wallet
Identify and develop opportunities within inactive and underperforming accounts
Deliver accurate pricing, quotations, and order processing in a timely manner
Identify, qualify, and convert prospects into active customers
Facilitate new account setup, including coordination with internal teams and systems
Guide new customers through initial purchasing processes to ensure a smooth onboarding experience
Drive early engagement to establish repeat purchasing behavior
Provide product knowledge, application guidance, and solution-based recommendations
Promote PSP products, programs, and value proposition to customers
Coordinate product samples and support customer onboarding and adoption
Maintain professional, responsive communication across all customer interactions
Partner with Customer Service and cross-functional teams to deliver a consistent, high-quality customer experience, proactively resolve issues, and support customer retention.
Maintain accurate account, opportunity, and activity records in CRM systems
Track performance against established sales targets and key performance indicators (KPIs)
Utilize data and reporting to prioritize activity and improve conversion rates
Consistently meet or exceed established sales goals and performance expectations
Participate in a structured, scalable training program focused on product knowledge, industry insights, and sales methodologies
Continuously develop sales skills and deepen product expertise to improve customer engagement and conversion outcomes
Apply learned best practices to drive consistent performance and support long-term career growth
Adapt sales approach based on performance data, customer feedback, and market conditions
Actively contribute to process improvements and team best practices