Innovation Media Strategist and Storytelling Associate Director

UC Law SF • San Francisco, CA

19h • Hybrid

About The Position

LexLab is hiring a part-time Innovation Media Strategist & Storytelling Director (“Medial Strategist”) to help extend our voice across digital, press, and partner channels by finding the right stories, sharpening the message, and ensuring it travels to the right ears. This role is part strategist, part editor, part reporter, part producer. It is for someone who writes well, thinks clearly, moves quickly, and has strong instincts about what makes people pay attention, and highly passionate about getting the word out about our meaningful work. Someone curious about law, innovation, startups, legal education, AI, and the changing market and business of law. Someone who wants to help create new opportunities for students and practitioners. LexLab seeks a Media Strategist who has excellent judgment, cares about language, moves quickly, is curious about the future of law, is self-directed and comfortable working with smart and busy people, cares about students and learning, and is mission-driven.

Requirements

• Bachelor’s degree in communications, journalism, public relations, marketing, or a related field, or an equivalent combination of education and experience.
• Minimum four years of relevant professional experience in communications, journalism, digital content, marketing, public relations, or a related field.
• Experience developing and executing communications, media, or content strategies for an organization, publication, company, university, nonprofit, or similar organization.
• Experience creating, writing, and editing digital and social media content.
• Experience developing content from programs, events, initiatives, or organizational activities and translating complex information into clear and engaging stories.
• Experience working with multiple stakeholders, including faculty, students, staff, senior leaders, partners, or community members.
• Excellent writing, editing, and headline judgment.
• Experience managing social or digital content for an organization, publication, company, school, nonprofit, or community.
• Familiarity with the platforms used by professional, academic, startup, legal, or policy audiences.
• Ability to translate complex ideas into clear, engaging content.
• Comfort creating or coordinating lightweight visuals, short-form video, quote cards, carousels, clips, or simple explainers.
• Experience managing an editorial calendar and meeting deadlines.
• Ability to identify strong external story angles and draft clear press releases, pitch notes, media advisories, or announcement copy.
• Comfort building and maintaining targeted media lists for reporters, editors, newsletters, podcasts, partner organizations, and other external audiences.
• Ability to work with faculty, students, founders, senior leaders, partners, communications colleagues, and external media contacts.
• Familiarity with analytics, audience feedback, and performance tracking.
• Strong organizational skills and sound professional judgment.

Nice To Haves

• Experience in the technology industry or in legal technology is helpful but not required.

Responsibilities

• Develop and execute LexLab’s media strategy, including campaigns tied to LexLab’s mission, identification of effective communication channels, and an editorial calendar aligned with LexLab’s programming.
• Proactively source stories from LexLab’s programming and community, to support media campaigns and increase visibility.
• Create multimedia content, including by drafting stories and communications, grounded in research regarding developments in legal technology.
• Document and promote LexLab events through relevant media and communication channels.
• Build systems to streamline content by developing repeatable content formats such as founder spotlights, maintaining a shared editorial calendar, and coordinating approval of content.
• Track and analyze engagement data to measure the effectiveness of media efforts and refine LexLab’s media strategy.
• Perform other related duties as assigned.

Benefits

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact Human Resources if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodation include making a change to the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level