Information Writer 2

The University of Toledo • Toledo, OH

1d • Onsite

About The Position

This position will develop, maintain, and update content of high-level recruitment, engagement and reputation-building messaging on behalf of the University. Working in collaboration with individuals responsible for content strategy and management, they will ensure that content adheres to strategy and brand messaging. The Information Writer 2 will craft sound content that reflects a consistent style, voice, and tone, and is aligned with the University’s brand.

This position will work collaboratively with Marketing and Communications strategists and other department leaders to develop content and serve as a resource for other content creators within the UToledo community. This position requires broad knowledge and skills in content development for all channels, including but not limited to print, web, social media, and video, as well as knowledge of marketing, brand, and project management.

The University is seeking a writer who understands that words don’t just inform—they shape perception, build trust and move people to act.

This position is responsible for contributing clear, compelling content across a wide range of channels, from marketing campaigns and web copy to storytelling features. The writer brings ideas to life with precision and purpose, ensuring every piece is accurate, polished and aligned with institutional priorities.

Equally important, this role serves as a steward of the University’s voice. The writer helps define, refine and enforce a consistent tone that resonates with diverse audiences—prospective students and their families, patients, higher education and healthcare peers, and the broader community. This requires strong judgment: understanding when to be aspirational, when to be informative, and when clarity must take precedence over cleverness.

The position demands both creativity and discipline, including a sharp editorial eye, a strong grasp of brand standards and the confidence to guide others in applying them effectively. Working collaboratively across teams, the writer elevates the quality of content at every level and ensures the University’s voice is not only consistent, but distinctive.

This is an opportunity for a thoughtful storyteller and meticulous editor to make a meaningful impact through words that reflect and advance the institution’s mission.

Requirements

• Two Year Degree in journalism, English, creative writing, marketing, or related field required, Bachelor's degree preferred.
• Minimum of two years of work experience in writing and editing content to brand standards.
• Proficiency in Microsoft Office and the willingness to explore new tools.
• Flexibility to think strategically and generate ideas for content that includes all forms of media, including written copy, videos, photography, graphics, etc.
• Knowledge of marketing and brand messaging.
• Strong writing, storytelling, editing and proofreading skills, including knowledge of and ability to adhere to Associated Press and University style guidelines.
• A combination of strong conceptual thinking and strategic skills with an ability to understand customer needs, motivations and behaviors and translate them into focused content that achieves university goals.
• Excellent verbal and written communication skills.
• Attention to detail and ability to manage and prioritize multiple projects simultaneously.
• Ability to think long-term and short-term; to manage regular content updates, as well as develop long-term messaging strategies.
• Resourceful self-starter who can work independently and translate feedback and direction into successful solutions in a timely manner.
• A high degree of professionalism and strong work ethic coupled with a sense of responsibility, ability to manage sensitive information and integrity.
• Ability to work under minimal supervision, tight time constraints and periodic high-volume circumstances.
• Excellent interpersonal and communication skills – verbal and written; can interact with all levels of an organization.

Responsibilities

• Develop, maintain, and update content of high-level recruitment, engagement and reputation-building messaging.
• Ensure content adheres to strategy and brand messaging.
• Craft sound content that reflects a consistent style, voice, and tone, and is aligned with the University’s brand.
• Develop content and serve as a resource for other content creators within the UToledo community.
• Contribute clear, compelling content across a wide range of channels, from marketing campaigns and web copy to storytelling features.
• Bring ideas to life with precision and purpose, ensuring every piece is accurate, polished and aligned with institutional priorities.
• Define, refine and enforce a consistent tone that resonates with diverse audiences.
• Elevate the quality of content at every level and ensure the University’s voice is not only consistent, but distinctive.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree