Information Technology Support Specialist

AMERICAN GI FORUM NATIONA•San Antonio, TX

About The Position

The Information Technology Support Specialist is responsible for strengthening the organization’s digital presence, supporting service-line growth, and helping turn mission, services, and community outreach into clear public-facing content. This role combines social media marketing, website updates, page development, digital advertising, basic graphic design, search engine optimization (SEO), AI search optimization, analytics, and external marketing support. The ideal candidate is creative, organized, technically comfortable, and able to move between strategy and execution. This person should understand how to create content, place ads, update web pages, improve search visibility, track performance, support campaigns, and communicate the value of the organization’s services to the right audiences.

Requirements

Experience managing social media pages for an organization, business, nonprofit, healthcare practice, wellness brand, or service-based company.
Working knowledge of major social media platforms, content types, paid ad basics, audience targeting, engagement strategy, and analytics.
Ability to update website content and create or improve basic web pages using a content management system.
Understanding of SEO fundamentals, including keywords, page titles, meta descriptions, headings, local SEO, Google Business Profile, and website content optimization.
Basic graphic design ability and comfort creating professional digital assets.
Strong writing, editing, spelling, grammar, and proofreading skills.
Ability to translate service information into clear, attractive, public-facing marketing content.
Strong organizational skills with the ability to manage deadlines, content calendars, multiple service lines, and competing priorities.
Ability to use analytics and performance data to make practical recommendations.
Professional judgment, confidentiality, and sensitivity when working in healthcare, veteran, nonprofit, wellness, or mission-based settings.

Nice To Haves

Associate or bachelor’s degree in marketing, communications, public relations, digital media, graphic design, business, or related field. Relevant experience may substitute for formal education.
Two or more years of experience in digital marketing, social media marketing, website management, communications, or service-line marketing.
Experience with WordPress, Wix, Squarespace, Webflow, Shopify, or similar website platforms.
Experience with Meta Business Suite, Google Ads, Google Analytics, Google Search Console, Canva, Adobe tools, CapCut, Mailchimp, Constant Contact, HubSpot, Hootsuite, Later, Buffer, or similar tools.
Experience marketing healthcare, behavioral health, urgent care, medspa, wellness, nonprofit, veteran services, community services, or professional service lines.
Experience with photography, videography, short-form video editing, email marketing, landing pages, lead generation, and local community marketing.
Understanding of HIPAA-sensitive communications, photo consent, testimonial permissions, and appropriate handling of protected or private information.

Responsibilities

Develop, manage, and maintain social media strategies across major platforms, including Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, and any other platforms relevant to the organization’s audience.
Create and manage a monthly social media content calendar aligned with organizational goals, service lines, events, awareness months, promotions, and community outreach.
Write captions, posts, short-form content, calls to action, service descriptions, and promotional copy that match the organization’s voice and mission.
Create, edit, and publish graphics, photos, reels, short videos, stories, carousels, event posts, testimonials, educational posts, and service-line campaigns.
Monitor comments, messages, reviews, mentions, and engagement activity, escalating sensitive items or service-related inquiries to the appropriate leadership or staff member.
Stay current on social media trends, platform updates, algorithm changes, best practices, and content formats that improve reach, trust, and conversion.
Plan, build, place, monitor, and optimize paid advertising campaigns across appropriate channels, including Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, and other approved platforms.
Support campaign targeting, audience development, creative testing, budget pacing, conversion tracking, and performance reporting.
Create ad copy, visual creative, landing page recommendations, campaign objectives, and calls to action for specific service lines.
Track campaign performance using available data such as impressions, reach, clicks, leads, calls, form submissions, cost per click, cost per lead, conversion rate, and return on ad spend when applicable.
Recommend improvements to create ads, messaging, audiences, offers, landing pages, and spend allocation based on results.
Maintain, update, and improve the organization’s website content, service pages, landing pages, staff pages, event pages, blog posts, forms, calls to action, images, and basic layout elements.
Develop new pages or landing pages for service lines, programs, campaigns, community initiatives, events, and external marketing efforts.
Ensure website content is clear, accurate, user-friendly, mobile-responsive, accessible, visually consistent, and aligned with brand standards.
Work within the organization’s website platform or content management system, such as WordPress, Wix, Squarespace, Webflow, Shopify, or another approved system.
Review website pages for broken links, outdated content, missing calls to action, poor formatting, slow-loading media, and opportunities to improve user experience.
Conduct keyword research and competitor review for priority service lines and target audiences.
Optimize website copy, page titles, meta descriptions, headings, image alt text, internal links, local search terms, and service-page structure.
Support local SEO, including Google Business Profile updates, reviews, photos, service listings, location information, and consistent name, address, and phone number information across public listings.
Create or recommend content that answers common patient, client, customer, donor, veteran, caregiver, employer, and community questions.
Improve content structure so information is easier for search engines, AI search tools, and users to understand.
Track website traffic, ranking trends, search performance, conversions, and content opportunities using available tools.
Design digital marketing assets including social graphics, flyers, one-page service sheets, email graphics, website banners, landing page visuals, event promotions, ads, and basic print materials.
Maintain brand consistency across colors, fonts, logos, messaging, imagery, tone, and service-line positioning.
Capture or coordinate photos and video content from events, staff, facilities, community outreach, service lines, and approved client or patient stories when appropriate permissions are in place.
Use tools such as Canva, Adobe Creative Cloud, CapCut, Microsoft Office, Google Workspace, or other approved design and editing platforms.
Create content that is professional, accurate, visually appealing, culturally respectful, and appropriate for healthcare, veteran, nonprofit, wellness, or community-facing environments.
Support marketing efforts for specific service lines by creating campaigns, materials, pages, social posts, ads, flyers, outreach pieces, and promotional messaging.
Assist with employer outreach, community partnerships, referral relationships, events, health fairs, open houses, awareness campaigns, sponsorships, and other external marketing activities.
Help identify audiences, referral sources, community partners, and marketing opportunities for each service line.
Prepare professional materials for leadership, outreach staff, providers, program managers, and external partners.
Coordinate marketing timelines for launches, campaigns, seasonal pushes, new services, and special initiatives.
Monitor and report digital performance using tools such as Google Analytics, Google Search Console, Meta Business Suite, Google Ads, social platform analytics, CRM reports, call tracking, or website form data.
Prepare regular reports summarizing what was posted, what campaigns ran, what performed well, what needs improvement, and what actions are recommended next.
Use data to improve content, posting schedules, ads, website pages, SEO, user experience, and campaign results.
Maintain organized records of campaigns, passwords through approved systems, creative files, content calendars, photos, releases, reports, and marketing assets.