Information Architecture and Website Content Strategist Contractor

ThinkShout

23h • Remote

About The Position

ThinkShout is a certified B Corp dedicated to delivering exceptional web development and user experience to the nonprofits and forward-thinking organizations that inspire us. We are a nationally distributed team with deep roots in the Pacific Northwest. We are looking for a contractor who will be a key leader on project teams, working directly with clients and partnering with designers and engineers to define and execute comprehensive content strategies. This role is responsible for planning and leading discovery, navigation and sitemap restructuring, content modeling, and auditing activities for large-scale CMS and redesign projects, ensuring the creation of well-organized, planned, and sustainable content that meets both audience needs and organizational objectives.

Requirements

• 5-10 years of creating UX, IA, and content strategy for complex content systems
• User-centered research and facilitation
• Using research, audits, and analytics to inform recommendations
• Understanding how website content, structure, and performance impacts SEO, AIO, GEO
• Partnering with designers and developers to align recommendations with project constraints
• Partner closely with designers to ensure content strategy supports strong UX
• Using emerging AI tools to analyze content and guide strategic recommendations
• Simply explaining complex IA and content decisions to project teams and client stakeholders
• Figma and Figjam
• Google Workplace
• CMS platforms: WordPress and Drupal
• Google Analytics 4
• SEO tools (basic keyword research and on-page optimization)
• LLM prompting (any popular model)
• Usability testing tools (tree testing, card sorting, moderated tests, etc.)

Responsibilities

• Communicate effectively with project teams and clients stakeholders
• Manage your own work and tasks, ensuring on-time, on-budget, delivery
• Collaborate openly, sharing work and incorporating feedback from team members
• Keep track of your own time for estimation and invoicing purposes
• Easily context switches and works across different projects
• Planning and leading discovery, navigation and sitemap restructuring, content modeling, and auditing activities for large-scale CMS and redesign projects
• Ensuring the creation of well-organized, planned, and sustainable content that meets both audience needs and organizational objectives
• Partnering with designers and engineers to define and execute comprehensive content strategies
• Conducting stakeholder interviews and client workshops
• Performing competitive analysis and user research
• Auditing website content, IA, and analytics
• Developing content strategies, including inventories, gap analyses, migration plans, and prioritization frameworks
• Creating page-level content guidance and editorial/governance recommendations
• Developing sitemaps, navigation recommendations, content models, and entity relationship diagrams
• Designing taxonomy and tag systems
• Collaborating with designers on UX, focusing on clarity, hierarchy, and comprehension
• Providing design review feedback
• Conducting usability testing and validation
• Developing measurement plans outlining KPIs and success metrics
• Performing keyword research and providing SEO recommendations
• Providing guidance for AI search optimization (AIO/GEO) related to structured content
• Creating client-facing strategy presentations and workshop materials
• Documenting decision-making processes, including tradeoffs and rationale

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed