Influencer Marketing Strategy Co-Op

Later•Boston, MA

22h•Onsite

About The Position

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. This position is only open to students currently enrolled in a co-op program through Northeastern University. The term will run from January to June 2027 and the successful candidates will be expected to work in-office five days a week. Our Strategy Team is dedicated to creating outcome-driven strategies and industry best practices for our customers and prospective customers. We push the boundaries of influencer marketing by leveraging data-driven insights, creative ideation, and deep industry expertise. As an Influencer Marketing Strategy Co-op, you’ll work closely with our Strategy team to maximize campaign success for our clients while contributing to the evolution of the influencer marketing industry. This role is ideal for someone looking to gain hands-on experience in a fast-growing, highly competitive space.

Requirements

Currently pursuing a degree in Marketing, Communications, Business, or a related field
Passion for influencer marketing, social media and entrepreneurship
Strong problem solving and analytical skills
Extremely organized & high attention to detail
Excellent communication and relationship-building skills
An ability to learn quickly and adapt, and manage priorities effectively
Scrappy can-do approach to making things happen regardless of challenges

Responsibilities

Collaborate with Later’s Strategy team to assist with the development of innovative influencer marketing strategies for current and prospective customers.
Assist in identifying creators aligned with customer goals and present recommendations to clients.
Assist the Strategy team in developing proposal presentations that will be used for both current customers and future clients.
Assist the strategy team by developing best-in-class templates and playbooks that will be used across the company to standardize and enhance influencer marketing strategies.
Gain hands-on experience in setting up and managing influencer marketing campaigns within the Later Influence platform.
Analyze campaign performance and contribute to data-driven strategy recommendations.
Work alongside the Strategy team to brainstorm fresh, creative ideas for influencer marketing campaigns and develop compelling proposals for clients.
Provide strategic support across partners and customers as needed, contributing to various projects that advance Later’s influencer marketing expertise.