Influencer Marketing Specialist II

Vuori•Carlsbad, CA

13h

About The Position

We are looking for a seasoned Specialist II role on our Influencer team that is excited to take their career to the next level with one of the fastest growing and most exciting apparel brands around! You will play a pivotal role in shaping and scaling our growing influencer strategy to drive brand awareness, engagement, and measurable ROI across key social platforms. You’ll identify, negotiate, and cultivate authentic partnerships with creators whose values align with Vuori’s mission of performance-meets-purpose, furthering our overall influencer strategy through a thoughtful mix of paid partnerships, product seeding, relationship building, and event-based activations. Working cross-functionally with Social, Creative, Paid Media, and Legal teams, you’ll lead end-to-end campaign execution - from strategic concepts and contract negotiations to performance analysis and optimization. You’ll also manage campaign budgets, ensure compliance with disclosure and usage guidelines, and leverage insights to continuously refine and elevate Vuori’s influencer programs within the broader digital marketing ecosystem.

Requirements

3+ years' experience managing paid influencer and talent partnerships programs, from ideation of talent profiles through completion of deliverables, results reporting, and budget management.
Bachelor's degree or equivalent years of experience preferred.
Experience working in-house at a brand, agency-side, or with a creator marketplace/platform.
Deep understanding of current trends, cultural movements and the ever-evolving pop culture and influencer landscapes.
Strong project management abilities with attention to detail; able to manage multiple campaigns simultaneously.
Familiarly with influencer platforms/tools (i.e., CreatorIQ, Aspire, Awin, etc.), evaluating influencer social metrics, FTC guidelines and best practices for key social platforms (i.e., TikTok, Instagram, YouTube, etc.).
Excellent relationship-building and communication skills, with a bonus being a strong influencer network of contacts.
A positive, proactive, team-focused, and solution-oriented mindset.

Nice To Haves

Excellent relationship-building and communication skills, with a bonus being a strong influencer network of contacts.

Responsibilities

Paid Partnership Management Manage day-to-day talent partnerships including trackers, briefings, events, seeding and reporting cross functionally with the Influencer and PR Managers.
Contribute to overall Influencer strategy progression to achieve brand goals and KPIs, in collaboration with cross-functional department coordination.
Support talent negotiations for tier 2 & 3 partnerships in the fashion and lifestyle space, ensuring alignment with broader team, business objectives and budget constraints.
Analyze content performance and provide actionable insights to optimize future influencer and content strategies.
Events Assist in the planning and staffing execution of seasonal campaigns and influencer activations, ensuring all logistics are handled efficiently, including product seeding, delivery, and influencer communication.
Seeding Develop comprehensive monthly seeding target lists, identify key influencers, and other brand-aligned individuals to maximize visibility and impact.
Influencer Relations Maintain an organized influencer database, ensuring contact details, campaign history, and content deliverables are accurately recorded.
Reporting Support monthly and quarterly internal reporting practices, providing organic and paid insights of Influencer activity.