About The Position
This is a paid study focused on understanding the methods and tools used by marketing professionals to find creators for brand partnerships. The goal is to map the entire workflow of influencer discovery, from the initial search to the final selection. Participants will engage in a remote interview to discuss their experience with sourcing new influencers for recent campaigns, evaluating creator metrics, audience alignment, and overall brand fit, as well as identifying bottlenecks in the selection process. The insights gathered will help in understanding real-world challenges in building campaign rosters.
Requirements
- Professional experience managing influencer marketing campaigns at a brand or agency
- Hands-on responsibility for sourcing, vetting, and selecting creators
- Familiarity with creator discovery platforms or social media search workflows
- Comfortable discussing day-to-day sourcing strategies in a remote interview
Responsibilities
- Describe a recent time you sourced creators for a new marketing campaign.
- Walk through the exact platforms, databases, or social tools used for discovery.
- Explain criteria for evaluating an influencer's audience and engagement metrics.
- Detail the approval process followed before finalizing a partnership.
Benefits
- $250 one-time compensation
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
