Influencer Marketing Manager

Noom US•Princeton, NJ

2d•$106,830 - $139,600•Hybrid

About The Position

Noom is seeking an Influencer Marketing Manager to own and scale its influencer and creator program. This role requires a blend of building and operating, focusing on refining an early operating model into a seamless, compliant process for creator marketing within a medication business. The manager will be responsible for end-to-end sourcing and creator relationships, building rapport with talent, and operating with a paid-first mindset to secure high-performing content for paid campaigns. Key responsibilities include expanding the program to YouTube and TikTok, managing the influencer platform, and collaborating with various teams to create a high-performing creator content engine.

Requirements

6+ years of experience in influencer/creator marketing, ideally with paid-social and partnership-ad experience.
Proven track record running creator content in paid campaigns (partnership/whitelisted ads, licensed raw creative).
Excellent relationship-building and interpersonal skills.
Hands-on experience with an influencer marketing platform such as CreatorIQ.
Experience sourcing, contracting, and managing creators on Instagram, and ideally TikTok and/or YouTube.
Strong grasp of creator usage rights, contracting, and FTC / health advertising compliance.
Experience managing budgets, invoices, and vendor payments.
Comfort with data and performance reporting.

Nice To Haves

Familiarity with the health and GLP-1 creator landscape.
Experience in a regulated, health, or wellness category.
Experience refining and scaling an early-stage program or process.

Responsibilities

Refine, build out, and continuously optimize Noom’s influencer operating model end-to-end, ensuring a seamless, compliant path for medication-eligible creators.
Own creator sourcing and outreach at scale, and manage day-to-day relationships with creators.
Run the program with a paid-first mindset, securing content and usage rights for paid campaigns.
Expand the program beyond Instagram into YouTube and TikTok.
Own and manage the influencer marketing platform (CreatorIQ), including roster management, workflows, and reporting.
Partner with Brand Media and Growth Marketing teams to develop creator content for brand-building and direct-response objectives.
Work with the Creative team to repurpose creator content into multiple assets.
Own the influencer budget, contracts, invoices, and payments.
Report on asset performance and feed learnings back into sourcing and briefing.
Ensure all creator content meets FTC disclosure and health/medical advertising compliance standards.
Stay ahead of creator, platform, and cultural trends.