Influencer Marketing Coordinator

tarte cosmetics•New York, NY

3d•Onsite

About The Position

Tarte Cosmetics is seeking an Influencer Marketing Coordinator to build and maintain strong influencer relationships to support the growth of their global influencer program. This role will collaborate cross-functionally with PR, events, brand marketing, and creative teams. The ideal candidate is highly organized, creative, and passionate about influencer marketing.

Requirements

Minimum 2 years' experience in Influencer Marketing or PR, preferably within the beauty industry
Bachelor's Degree required
Exceptional written and verbal communication skills
Strong attention to detail, excellent organizational skills and ability to multi-task
Proficiency in Excel & PowerPoint
Knowledge of influencers in beauty world & other realms
Creative, detailed-oriented, effective communication skills
Domestic and International travel may be required for this specific position
Proficient use in AI platforms and AI tools (Claude, Gemini, etc)

Responsibilities

Identify, recruit & maintain influencer relationships & continue to grow global influencer program
Provide ongoing communication surrounding influencer relations & day-to-day activity
Build & maintain all internal influencer & media databases
Grow influencer relationships with a focus on TikTok, Instagram, LTK
Help creatively brainstorm for mailings, events & trips
Assist in the planning and executing influencer mailers
Manage all product send outs for influencers
Track all social & media coverage
Target up-and-coming influencers and build authentic relationships to garner consistent content and product support
Monitor industry & influencer news
Place all product orders & ensure PR closet is fully stocked