Influencer Marketing Associate

Nike Communications, Inc.•New York, NY

10d•$60,000 - $66,000•Hybrid

About The Position

Nike Communications is a female-founded creative communications firm established in 1984, specializing in the marketing of prestige brands. They create meaningful connections between iconic brands and their audiences by utilizing diverse perspectives to develop culturally relevant client campaigns. The firm believes that differences fuel the creative spirit, leading to innovation and creativity. This role is within the Digital team, based in New York, and focuses on Spirits brands. The Influencer Marketing Associate will contribute to the creative spirit of the agency.

Requirements

Minimum of two years of experience in the influencer marketing industry.
Minimum of 6 months of experience mentoring and developing intern or full-time staff members.
Minimum of one year experience participating in conversations and correspondence with clients on a day-to-day basis, including leading portions of regular calls and meetings.
Proficiency in influencer social analytics related to the selection and evaluation of suitable influencers to meet campaign objectives.
Thorough understanding of social platform dynamics and influencer nuances, including influencer tiers and verticals.
Experience with influencer costs, pricing factors, and negotiation strategies.
Familiarity with the intersection of earned, owned, and paid media and experience working on cross-functional teams.
Up-to-date with digital consumer trends and familiarity with lifestyle and luxury consumer marketing tactics.
A passion for the luxury consumer industry, as well as, interest or experience in Wine, Home Goods, Art & Entertainment.
Embodies the values of diversity, equity, and inclusion; demonstrates self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds.
Ability to thrive in a dynamic workplace, showcasing adaptability and resilience.

Responsibilities

Supports day-to-day account management by corresponding and communicating with clients, managing influencer trackers, reporting, recaps, filing images, capturing all social content, call agendas, invoices, and budget management.
Manages and delegates responsibilities to junior staff, overseeing the daily workflow to ensure smooth campaign execution.
Oversees influencers during content creation and amplification campaigns, from talent sourcing to content briefing, final content reviews, posting, and reporting.
Supports the planning and execution of influencer events and brand partnerships that align with branded initiatives and offer organic content opportunities.
Identifies and engages with potential influencer partners across all channels to build a talent pipeline for clients, manages product for influencer sampling, and maintains accurate budgeting for campaigns.
Curates guest lists for influencer events, overseeing outreach, negotiation, contracting, and post-event approvals.
Develops recap materials post-campaign to measure and evaluate value, including ROI and other performance metrics.
Cultivates and maintains genuine relationships with influencers and content creators, fostering trust and mutual respect.

Benefits

Options for medical coverage through UnitedHealthcare
Dental and Vision coverage through Principal
Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharing
15 vacation days
An extra day off on your birthday month
Agency closed between Christmas and New Years
10 other holidays throughout the calendar year
Summer Fridays offer shorter work hours from Memorial Day to Labor Day
12 weeks of paid parental leave
Formal policies to support working parents
Cellphone reimbursement
Company provided laptop and accessories, along with IT support
Potential for discretionary end-of-year bonuses
Happy hours and our annual agency-wide offsite for camaraderie and celebration
A variety of specialized employee resource groups, DEI programming and other initiatives