Influencer Manager, Social

SharkNinja•Needham, MA

7d•Onsite

About The Position

SharkNinja is seeking an Influencer Manager to oversee mid-tier influencer relationships and campaigns across its brand portfolio. This role bridges creator operations and strategic campaign execution. The Influencer Manager will manage a roster of established mid-tier partners, execute campaigns from inception to completion, and serve as the primary day-to-day contact for high-value creator partnerships. This position requires close collaboration with the Senior Influencer team, brand partners, and the Paid Media department to ensure influencer content effectively drives awareness, engagement, and conversion at scale.

Requirements

3-5 years in influencer marketing, with experience managing mid-tier talent at a consumer brand, agency, or talent management company.
Strong relationship management skills, with the ability to communicate professionally with talent and their teams, navigate negotiations calmly, and build long-term partnerships.
Experience with influencer platforms such as CreatorIQ, Mavrck, Grin, or similar.
Working knowledge of FTC guidelines, influencer contract basics, and platform content policies.
Analytical skills, with comfort in pulling reports, interpreting performance data, and making data-driven recommendations.
Experience coordinating influencer whitelisting and paid amplification is a strong plus.

Responsibilities

Own a portfolio of established mid-tier influencer partnerships across TikTok, Instagram, and YouTube, managing relationships with professionalism and consistency.
Run influencer campaigns end to end, including briefing, supporting negotiations, content review, approval workflows, go-live coordination, and post-campaign reporting.
Manage influencer agreements in partnership with Legal, ensuring all content adheres to FTC guidelines, platform policies, and brand standards.
Coordinate whitelisting and boosting workflows for influencer content in partnership with the Paid Media team.
Track influencer and campaign-level KPIs, building post-campaign reports with clear performance summaries and optimization recommendations.
Continuously identify and vet new mid-tier talent aligned with SharkNinja brand priorities, maintaining a strong pipeline of candidates for new campaigns.