Influencer Manager – Gaming

NewGen•New York, NY

1d•$85,000 - $95,000•Hybrid

About The Position

NewGen is a global social creative and creator agency seeking a permanent, full-time Influencer Manager to lead hands-on delivery across live influencer and creator campaigns, with a particular focus on gaming clients and gaming-adjacent creator partnerships. This is an execution-focused role for someone who knows how to run influencer campaigns end-to-end, from casting through to reporting, and who genuinely lives and breathes gaming culture. The role involves working closely with senior influencer leads and cross-functional teams, bringing structure, pace, and creator know-how to always-on gaming and entertainment programs. The ideal candidate understands that influencer marketing is about relationships, cultural relevance, and delivering programs that gaming audiences care about.

Requirements

4–5+ years' experience in influencer marketing or creator partnerships, agency or brand-side
A clear, demonstrable gaming background – prior experience working with gaming publishers, platforms, esports organisations, or gaming-focused creator/talent management is essential
Established relationships with gaming creators, streamers, agents, and talent managers (Twitch, YouTube Gaming, TikTok, Discord)
Genuine fluency in gaming culture – titles, platforms, esports, and online gaming communities
Experience managing influencer campaigns end-to-end, from casting through to reporting
Confidence negotiating fees, usage rights, and contract terms
Comfortable using influencer and project management tools/platforms
Strong organisational skills and the ability to manage multiple workstreams under tight timelines
A collaborative mindset and the ability to get up to speed quickly

Nice To Haves

Exceptional candidates outside NY considered for fully remote (US-based only)
This is reserved for very experienced hires who bring an established gaming creator network and can plug straight into a fast-moving team from day one with minimal ramp-up.

Responsibilities

Manage end-to-end campaign delivery – Own briefing, casting, contracting, content review, posting, and reporting, keeping every workstream on track and on time.
Source and vet gaming creators – Identify and evaluate gaming influencers, streamers, and creators against brief requirements, from micro to top-tier talent across Twitch, YouTube Gaming, Instagram, TikTok, and Discord.
Own day-to-day creator relationships – Communicate with creators, agents, and managers to keep partnerships smooth, professional, and on schedule.
Support negotiations and contracting – Assist with fee negotiations, usage rights, and contract terms, working within agreed budgets.
Coordinate across teams – Partner with strategy, creative, and account teams to keep influencer workstreams integrated into wider gaming and entertainment campaigns.
Report on performance – Track and report on campaign delivery and performance metrics for internal and client review, including gaming-specific platform metrics (concurrent viewership, engagement, community sentiment).
Stay ahead of gaming culture – Keep a pulse on new titles, platform trends, esports moments, and emerging gaming creators so NewGen’s programs stay culturally relevant.