Industry Principal, Food & Beverage

Aptean • Alpharetta, GA

3d • Onsite

About The Position

We're looking for an Industry Principal, Food & Beverage at our Alpharetta, GA office. This is a full-time onsite role. You'll own the success of our Food & Beverage segment and drive cross-functional alignment across Product, Sales, Marketing, Operations, and Customer Success. You'll sit within the Global Marketing organization as the Food & Beverage segment's single point of accountability for market success. Your authority comes from expertise and credibility, not a reporting structure. You'll influence without formal power and own segment financial outcomes including pipeline, new logo acquisition, up sells/cross sells, and retention.

Requirements

• B2B experience in product marketing, sales, strategy, food operations, or food manufacturing—ideally in SaaS or enterprise software.
• Communicate clearly and influence through expertise and relationships without formal authority.

Nice To Haves

• Direct experience in food & beverage operations, manufacturing, or food production
• Track record owning a business segment or vertical end-to-end
• Experience representing food & beverage industry solutions in forums or on stage
• Proven ability to drive cross-functional alignment without formal authority
• Food & beverage operations: supply traceability, compliance, production
• GTM tools and CRM platforms in B2B SaaS
• Demand planning and quality management experience

Responsibilities

• Ensure go-to-market teams are well educated and have the tools to win.
• Monitor lead follow-up and act as the segment expert in high-stakes engagements.
• Work closely with Campaign Managers to oversee demand generation programs and drive optimization.
• Define go-to-market strategy and Product Marketing.
• Understand the competitive landscape including supply traceability, regulatory compliance, and production planning.
• Partner with Product Management on roadmaps and messaging.
• Collaborate with Operations and Customer Success on retention.
• Advocate for segment needs in planning cycles.

Benefits

• Competitive pay
• Robust benefit plans
• Opportunity to grow your career in a fast-paced, flexible and casual environment
• Outstanding opportunity for career development and growth

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed