Industries Product Marketing Manager/Sr Manager

Salesforce•San Francisco, CA

About The Position

About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Do you spend your time thinking about how technology can transform industries? Are you passionate about building compelling stories that inspire customers, sales teams, and partners? Do you want to collaborate with an incredible team of product marketers rewriting the playbook of enterprise technology marketing? If so, please read on. We are looking for a thoughtful, talented, and experienced Industry Product Marketing Manager/Sr Manager to join our team. This product marketer will drive awareness of how Salesforce helps our customers succeed, transform their businesses, and reimagine their industries. Working closely with Product GMs, Product Managers, and our Sales organization, you will shape the comprehensive go-to-market plan by providing the north star on positioning, messaging, narrative, and compelling supporting content. You’ll bring a unique blend of product marketing expertise, solution acumen, and a drive for getting things done.

Requirements

Team-oriented, innovative, and experienced product marketing professional
Equivalent of 5+ years of product marketing or related experience (SaaS experience a strong plus)
Proven ability to translate market needs into product positioning, messaging, and GTM strategy
Experience launching new products globally and scaling them into mature businesses
Strong track record of setting and executing effective marketing strategies while navigating ambiguity and competing priorities
Excellent organizational, written, and oral communication skills, including executive-level presentation experience
Ability to influence cross-functional teams and build strong stakeholder relationships
Experience with the customer engagement lifecycle and Salesforce CRM applications a plus
Strong analytical mindset with the ability to use data to drive decisions and measure success
Ability to craft compelling positioning, content, and thought leadership
Exceptional team player with proven ability to lead through influence

Responsibilities

Creating and delivering a compelling industry-level narrative that drives awareness, adoption, and inspires the market
Partnering across teams to develop cohesive go-to-market plans and launches for Salesforce Industry Cloud products
Executing core product marketing activities, including messaging, positioning, pricing/packaging input, launch planning, and release communications
Crafting a positioning strategy and broader narrative that articulates the vision for our Industry Clouds
Supporting product launch plans to ensure effective demand generation, sales enablement, and ongoing market relevance
Translating product functionality into clear, differentiated customer value propositions and product marketing messages
Driving the creation of engaging sales content and product demonstrations for use in keynotes, videos, and customer engagements
Developing effective sales training and enablement materials to make it easy for sales to understand our offerings and positioning
Partnering with specialist marketing teams to deliver thought leadership, campaigns, content, webinars, SEO, and digital experiences to build pipeline
Collaborating with the Strategic Events team to bring stories, demos, and customer success to life on stage and at industry events
Engaging with Analyst and Press Relations teams to drive thought leadership and maintain competitive relevance
Driving a robust communications plan to align stakeholders inside and outside of marketing around your programs