Industrial Products Marketing Communications Advisor

Baker Hughes • Houston, TX

7d • Onsite

About The Position

At Baker Hughes, we are advancing energy forward making it safer, cleaner, and more efficient. We are committed to building a team where everyone feels they belong and can thrive. Our Brand, Marketing & External Communications (BMEC) team plays a critical role in shaping our reputation, strengthening customer relationships, and accelerating business growth through integrated communications and marketing strategies. As an Industrial Products Marketing Communications Advisor, you will be responsible for shaping and activating the brand, communications, and marketing engine that drives growth for the Industrial & Energy Technology (IET) Industrial Products business. You will blend external communications, product marketing, brand stewardship, and strategic planning to accelerate pipeline growth, enhance market positioning, and strengthen commercial readiness across a diverse portfolio of industrial and energy solutions. You will translate complex technologies into compelling customer value propositions, collaborate with global stakeholders and Centers of Excellence (CoEs), and deliver integrated campaigns that drive measurable business and reputational outcomes.

Requirements

• Have a bachelor’s degree in marketing, Business, Communications, or a related field.
• Have 7+ years of B2B marketing experience within industrial, engineering, technical, energy, or technology sectors.
• Excellent communication, storytelling and content development skills with the ability to influence stakeholders and drive alignment across complex, matrixed organizations.
• Proven ability to manage multiple priorities in a fast-paced environment while consistently managing stakeholder expectations, maintaining a calm and professional approach under pressure, and demonstrating resilience, adaptability, and a continuous learning mindset.
• Strong understanding of industrial/energy markets, customer buying drivers, value chains, and demand generation strategies.
• Experience leading integrated, multi-channel marketing programs and campaigns, leveraging digital marketing platforms, marketing technologies, and data analytics tools.

Responsibilities

• Partnering with Industrial Products business leadership, Strategy, Sales, and Technology and Product Marketing teams to align marketing and communications strategies with business growth priorities.
• Providing strategic marketing and communications counsel to business leaders using audience-driven insights and industry best practices.
• Supporting campaign prioritization, pipeline target setting, and marketing resource allocation in collaboration with Centers of Excellence.
• Translating business priorities into integrated, multi-channel marketing campaigns, including account-based marketing, nurture campaigns, digital marketing, paid media, webinars, and events.
• Leading go-to-market planning for product and solution launches in partnership with marketing and communications teams.
• Developing campaign briefs and coordinating execution with global, regional, and Center of Excellence teams.
• Ensuring consistency between campaign messaging, business priorities, and enterprise brand narratives.
• Defining and activating external narratives that align with enterprise brand strategy.
• Supporting public relations activities by providing content, business insights, customer stories, and thought leadership opportunities.
• Developing proactive earned and owned media story pipelines, including technology milestones, customer success stories, partnerships, and sustainability initiatives.
• Developing differentiated value propositions, messaging frameworks, and competitive positioning across the Industrial Products portfolio.
• Building buyer personas and customer journey strategies in collaboration with Product Management, Technology, and Commercial Marketing teams.
• Supporting the creation of case studies, customer references, executive visibility programs, and thought leadership content.
• Assisting with business-specific issues and crisis communications when required.
• Providing recommendations to strengthen value propositions, go-to-market strategies, and communications effectiveness.
• Maintaining governance processes for content creation, creative reviews, editorial planning, and brand compliance.

Benefits

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits
• Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k)
• Choice of coverage options that best suit your needs
• Comprehensive and competitive benefits package
• Additional forms of compensation such as bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Senior