Industrial Product Marketing Manager

Big Ass Fans•Lexington, KY

2d•Onsite

About The Position

Big Ass Fans is seeking a strategic product leader to join their team as an Industrial Product Marketing Manager. This role will be a driving force behind the company's product strategy, portfolio roadmap, innovation pipeline, and go-to-market approach. The manager will connect customer and market needs with cross-functional teams like Engineering, Sales, and Marketing to identify opportunities, launch products, and maximize the commercial potential of the industrial product portfolio. The ideal candidate will thrive on solving customer problems, shaping products, and turning market opportunities into business results, bringing passion, energy, and a "get it done" mentality to contribute to the company's full market potential.

Requirements

Bachelor’s degree in Business, Marketing, Engineering, or related field
4-6 years of product management, product marketing, or related experience
Proven experience developing product strategies, roadmaps, and successful product launches
Strong analytical, communication, and cross-functional leadership skills
Experience with pricing, market analysis, customer insights, and portfolio management
Technical aptitude; experience with PLM, ERP, CRM, or BI tools preferred
Industrial, manufacturing, HVAC, construction, or related industry experience preferred

Responsibilities

Own the Industrial product portfolio strategy, roadmap, and lifecycle management.
Lead new product development and commercialization from concept through launch.
Identify market opportunities and translate customer needs into product strategies.
Develop pricing, positioning, business cases, and go-to-market plans.
Conduct market, customer, and competitive analysis to drive product decisions.
Partner with Sales to support customer engagement, product adoption, and revenue growth.
Monitor product performance, profitability, and portfolio optimization opportunities.
Collaborate across Engineering, Sales, Marketing, Operations, and Finance to deliver successful product initiatives.