Industrial Marketing Manager

POLYTEK DEVELOPMENT CORP•Easton, PA

31d

About The Position

This position is responsible for marketing strategy along with all marketing communications for the industrial division customers. Working in partnership with the Director of Marketing and Product, this role leads marketing initiatives across all channels, with ownership over campaign planning, customer outreach, and messaging alignment. While the Director of Marketing and Product provides overarching strategy and direction for marketing across the division, the Marketing Manager drives the day-to-day execution by developing content, literature, and lead generation strategies to deliver high-impact results.

Requirements

Effective at building relationships, collaborating, and influencing others; experience working with large customers, senior executives, and cross-functional teams
Deep expertise in strategy and planning as well as all aspects of sales/marketing
Strict attention to detail in all aspects of job duties
Strong analytical and financial skills as applied to a marketing organization
Ability to work effectively across a geographically dispersed team
Strong communicator, able to convey complex ideas in a clear, concise manner both verbally and in writing. Must be able to effectively present information to a variety of audiences both in person and virtually.
Strong ROI focus and ability to articulate goals and results
Entrepreneurial self-starter who enjoys working in a fast-paced, innovative high-growth environment
Travel required up to 15%
Bachelor’s degree in sales/marketing required; MBA preferred
10+ years total work experience in marketing or business development
Solid technical acumen and writing skills

Responsibilities

Collaborate with Industrial Division senior leadership to define and develop marketing strategies needed to attract and communicate with users in all core and targeted growth markets
Develop high impact content and literature to support and progress agreed upon market strategies and growth plans.
Develop and execute on strategies for lead generation within core and targeted growth markets to drive expansion in the Industrial division
Coordinate product information updates across platforms (e.g., descriptions, filters, pricing, technical documentation, distributor lists) to ensure accurate and consistent message to the markets.
Manage and optimize online platforms and websites, including e-commerce, through site performance, timely product updates, and content intended to drive traffic to sites and increase conversion.
Create and manage annual budget for marketing campaigns, tradeshows, dues, and subscriptions.
Execute marketing component of new product launch activities including product label review, trademark applications, photos, videos and all communications
Lead planning and execution for tradeshows—registration, logistics, booth coordination, and on-site presence.
Address company wide Trademark, copyrighting infringement/unlawful sellers as needed.
Conduct online market research and prepare competitive or market-entry studies as needed for new products or categories.
Other duties, as assigned