Sr. Industrial Designer

Come join us•Van Nuys, CA

1d•Hybrid

About The Position

WHY Brands Inc., the parent company of Munchkin, Inc., is focused on creating, incubating, and growing consumer lifestyle brands. Munchkin, founded in 1990, is a leading consumer product company and a beloved baby lifestyle brand known for innovative gear and products for children, mothers, and caregivers. Munchkin has achieved significant sales through major retail partners like Target, Walmart, and Amazon, with global distribution in over 50 countries. The company holds over 350 patents and has received more than 250 international product and brand design awards, consistently developing solutions that are essential for customers. Innovation is central to the company's DNA, driving its designs for over 30 years. Munchkin has been recognized by Fortune Magazine as #8 on America’s Most Innovative Companies list. The company operates with strong core values, emphasizing community investment through its Radiant Colors program, commitment to a sustainable future, and animal conservation efforts in partnership with the International Fund for Animal Welfare. Joining WHY Brands presents an opportunity to be part of a significant growth journey and to play a key role in driving customer-centered value and rapid growth.

Requirements

Bachelor’s degree in Industrial Design (preferred)
5+ years of product design experience through production
Strong portfolio demonstrating styling, storytelling, and consumer product design (hard goods, soft goods, or electronics)
Proficiency in SolidWorks, KeyShot, Illustrator, and Photoshop
Hands-on experience with 3D printers and rapid prototyping workflows
Knowledge of manufacturing processes including injection molding, blow molding, rotocast, and compression/liquid injection molding
Clear communicator with strong presentation skills and the ability to articulate design intent
Organized, self-driven, and capable of managing multiple priorities
Strong collaborator who also works effectively independently

Responsibilities

Lead the full industrial design process—from concept sketches and mockups to CAD development, prototyping, and production handoff.
Own assigned product categories and support long-term innovation and roadmap planning.
Generate new product concepts and enhance existing designs using research, trends, and consumer insights.
Collaborate with Engineering, Marketing, Costing, Compliance, PMO, and Brand teams to define product features, specifications, CMF direction, and manufacturing requirements.
Conduct competitive reviews, evaluate customer feedback, and translate insights into actionable design improvements.
Participate in user testing and analyze feedback to ensure safety, functionality, and consumer satisfaction.
Identify design challenges early and develop creative, feasible solutions.
Create clear presentations to share design intent and direction with cross-functional teams and leadership.
Utilize 3D printing and rapid prototyping tools to test, refine, and validate design concepts.
Manage schedules for priority projects and deliver work aligned with project timelines and business needs.
Perform additional duties as assigned.