Inbound Sales Representative
About The Position
Our Sales organization drives growth by introducing the world’s most sophisticated marketing teams to a more effective way to unlock performance from organic search. Our teams are supported by strong onboarding, ongoing enablement, and clearly defined career paths that help sellers continuously sharpen their craft and grow their careers. We take a consultative, insight-led approach to sales and foster a culture that recognizes and rewards top performance. BrightEdge is continuing to scale a world-class Sales Development Team to help expand our customer portfolio. Sales Development Representatives are responsible for sourcing, qualifying, and setting new customers demos for the Senior Sales Team to close. As an Inbound Sales Representative at BrightEdge, you will manage end-to-end coverage of all incoming US inbound leads across multiple channels, run structured multi-channel cadences across phone, email and LinkedIn, generate pipeline for AEs, and maintain CRM & data hygiene in Salesforce.
Requirements
- Bachelor's degree with a strong academic background required
- Passion for technology and possess a high level of integrity
- Strong communication, analytic, and listening skills, with a positive approach
- Self-starter and hardworking, with a track record of success and drive for achievement
Nice To Haves
- Sales training, pre-call planning, or salesforce software experience is a plus
Responsibilities
- Manage end-to-end coverage of all incoming US inbound lead volume (~300 leads/month across demo requests, webinars, contact forms, case studies, and email campaigns).
- Contact within 24 hours for all Demo request (target response time under 1 hour for high-value enterprise accounts).
- Reach out within 48 hours for all Other Inbound Inquiries (P2–P4).
- Triage leads using demographic and behavioral scoring criteria.
- Run structured 7-day multi-channel cadences across Phone, Email, and LinkedIn (minimum 2–3 touches before moving to long-term nurture).
- Act as a trusted advisor on Enterprise SEO, AI Search (AEO/GEO), and organic growth solutions, articulating BrightEdge's value proposition clearly.
- Cross-check website and backend submission form data prior to outreach to ensure contact accuracy and context awareness.
- Book and deliver a minimum of 12 AE-Accepted Qualified Opportunities per month (36 per quarter).
- Qualify leads across Budget, Authority, Need, Timing, and AI Readiness.
- Confirm at least 3 out of 4 criteria before scheduling an AE meeting.
- Provide AEs with concise 30-second briefings and structured CRM handoff notes prior to discovery calls.
- Promptly route non-US leads (EMEA/APAC), existing customer inquiries, agency requests, or active opps to the appropriate regional SDRs, CSMs, or Aes.
- Maintain clean CRM records by logging all calls, emails, voicemails, LinkedIn interactions, disposition tags, and marketing campaign sources.
- Convert qualified leads using standard naming conventions (Company Name - INBOUND - 3500), tag primary campaign sources, and assign to designated AEs via distro rules.
- Periodically review non-converted or aged leads (30–90 days old) that show renewed digital engagement or job movement to unlock hidden pipeline.
- Utilize tools like ZoomInfo, Clearbit, Apollo, and LinkedIn Sales Navigator to map tech stacks and identify organizational hierarchy prior to initial contact.
- Maintain fluency in market positioning against competitors (e.g., Semrush, Conductor, Profound) to address top-of-funnel buyer queries effectively.
Benefits
- Total Rewards package with uncapped commission
- Three-week sales and technology training
- Clear path for career growth
- Collaborative and fun sales culture
- Paid parental leave
- Medical, Dental, and Vision Insurance
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
