Inbound Sales Representative

OPTIMA INC•Shrewsbury, MA

3d•$50,000 - $85,000•Onsite

About The Position

The Inbound Sales Representative is a dynamic and critical role at OptiMA, Inc., responsible for converting incoming leads and inquiries into sales. This is a full-cycle closing role for inbound opportunities, not a BDR or lead-qualifier role. This individual will serve as the first point of contact for many potential customers, providing excellent service, understanding customer needs, and effectively closing sales to drive revenue growth. The Inbound Sales Representative will play a direct role in achieving the company's ambitious sales objectives by focusing on new business acquisition and managing the sales pipeline generated through inbound channels.

Requirements

Proven experience in inbound sales, telemarketing, or a customer-facing sales role.
Demonstrated ability to consistently meet and exceed sales targets.
Exceptional verbal and written communication skills, with a friendly and professional phone demeanor.
Strong active listening skills and the ability to quickly understand customer needs.
Persuasive and persistent sales approach, with excellent objection handling skills.
Proficiency in using CRM software and standard office applications.
Ability to work in a fast-paced environment and manage multiple priorities.
High level of self-motivation and a strong desire to succeed.

Nice To Haves

Bachelor's degree in Business, Marketing, or a related field preferred, but not required with relevant experience.

Responsibilities

Respond promptly to all inbound sales inquiries (e.g., phone calls, emails, web forms, live chat) to qualify leads, understand customer requirements, and convert opportunities into sales. Our speed-to-lead standard is five minutes during business hours.
Actively listen to customers to identify their specific needs, challenges, and goals, then effectively recommend OptiMA, Inc.'s products and services as solutions.
Develop and maintain a comprehensive understanding of OptiMA, Inc.'s product and service offerings, their features, benefits, and competitive advantages, to articulate compelling value propositions.
Guide customers through the sales process, address objections, and confidently close sales to achieve daily, weekly, and monthly targets.
Actively earn referrals from the customers you win, and cultivate relationships within accounts to surface new opportunities. Referral business carries your highest commission rate.
Accurately log all sales activities, customer interactions, and pipeline updates within the CRM system (Odoo) to ensure precise reporting, clean commission attribution, and follow-up. No opportunity idles without a next step and a date.
Efficiently process sales orders, ensuring accuracy in pricing, product selection, and customer information.
Work closely with customer service, marketing, and the rest of the sales team to ensure a seamless customer experience and to maximize sales opportunities.
Track individual performance against key metrics (conversion rate, quote turnaround, average order value, gross profit) and contribute to overall sales objectives.
Ensure all sales activities comply with company policies and procedures, including payment terms.