Inbound Marketing Specialist

Vasion•Lehi, UT

2d•Hybrid

About The Position

Vasion is looking for an Inbound Marketing Specialist who exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 400+ employees worldwide, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah. We are looking for an Inbound Marketing Specialist to join our team and manage our end-to-end inbound lead qualification and nurturing process. In this role, you'll oversee our AI-powered conversational marketing platform (Conversica) across all regions, building campaigns that engage prospects, qualify leads, and seamlessly transition them to our sales team when they're ready for demos. You'll serve as the critical connection between marketing and sales, ensuring every inbound lead is engaged promptly and professionally while maintaining clean data and smooth handoffs throughout the customer journey.

Requirements

Bachelor's degree in Business, Marketing or a related field
1+ years of experience in business development or sales
Experience with CRM tools like Salesforce
Demonstrated ability to manage multiple campaigns and priorities simultaneously
Self-starter with ability to work independently and take ownership of the inbound process

Nice To Haves

Ability to manage multiple initiatives at once with speed and high-quality detail
Excellent written and verbal communication skills
Positive attitude and willingness to adapt in a fast-paced, evolving industry
Basic understanding of B2B lead qualification and sales funnel stages
Ability to collaborate cross-functionally with sales, Growth Marketing, and international teams

Responsibilities

Oversee the complete inbound lead qualification process through Conversica, our AI-powered conversational marketing platform
Build and optimize Conversica conversation campaigns across all global regions (AMER, EMEA, APAC)
Monitor and respond to prospect inquiries through the Conversica AI assistant when needed, maintaining consistent engagement
Generate performance reports segmented by contact list type to track campaign effectiveness and engagement metrics
Qualify and route Marketing Qualified Leads through Conversica, transitioning prospects to Account Executives when demo-ready
Manage end-to-end CRM data accuracy including lead-to-contact conversion, account creation, opportunity setup, and meeting/event scheduling
Verify inbound lead information and resolve scheduling conflicts when demo forms are submitted with incorrect details
Monitor and respond to the general marketing inbox to ensure timely prospect communication
Partner with Partner and Growth Marketing teams to create custom Conversica conversations related to marketing campaign needs

Benefits

Flexible work environment
Discretionary vacation bonus
Flexible paid time off
Paid parental leave
Competitive pay
A full suite of traditional benefits
Training/Advancement opportunities
401k with company match
Mental health wellness support
Financial wellness education
Company-contributed HSA
Headquarters perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc.
Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch