Inbound Marketer

Pavago

13d•Remote

About The Position

Pavago is hiring an Inbound Marketer to help build scalable, inbound-driven marketing systems for fast-growing companies. This role goes far beyond traditional SEO. We’re looking for someone who understands how content, search, distribution, conversion, and buyer psychology work together to drive real business growth. You’ll be responsible for creating high-quality inbound content, improving search visibility, building lead magnets, optimizing conversion paths, and distributing content across the right channels to generate awareness, demand, and qualified leads. This is a hands-on execution role for someone who can think strategically while consistently shipping strong inbound assets that produce measurable outcomes — not vanity metrics. The ideal candidate is an excellent writer, understands modern SEO and AI-driven search behavior, and knows how to turn content into pipeline.

Requirements

Proven experience in inbound marketing, content marketing, SEO, or content writing
Strong understanding of SEO, search intent, and inbound funnel strategy
Experience using tools such as Google Search Console, GA4, SEMrush, or Ahrefs
Excellent written English and storytelling ability
Experience creating conversion-focused inbound content
Strong research and analytical skills
Portfolio showcasing inbound or SEO-driven content work

Nice To Haves

Agency or B2B marketing experience
Experience building and promoting lead magnets
Familiarity with LinkedIn and social content distribution strategies
Understanding of AI-search optimization and evolving search behavior
Experience improving website conversion rates and inbound lead generation

Responsibilities

Create high-quality, value-driven inbound content that educates, informs, and builds authority
Write SEO-optimized blogs, landing pages, website copy, and inbound marketing assets
Develop content aligned with search intent, funnel stage, and conversion goals
Optimize content for both traditional search engines and AI-driven search experiences (LLMs, AI summaries, featured answers)
Continuously improve existing content based on performance and ranking opportunities
Execute inbound marketing initiatives across SEO, content marketing, lead magnets, social distribution, and website conversion flows
Support content distribution across LinkedIn, X, newsletters, and other relevant channels
Build inbound systems that connect content → engagement → conversion
Collaborate on website and landing page optimization initiatives
Develop guides, playbooks, checklists, and gated resources designed to capture demand
Write conversion-focused copy for CTAs, landing pages, thank-you pages, and nurture flows
Improve conversion rates through stronger messaging and inbound positioning
Support inbound funnel optimization and lead generation initiatives
Conduct deep research on industries, competitors, buyer pain points, and search opportunities
Identify content gaps and inbound growth opportunities across the funnel
Develop strong content angles and positioning based on market insights
Stay current on SEO, AI-search, inbound marketing, and content distribution trends
Monitor content and inbound performance using GA4, GSC, SEMrush, Ahrefs, and related tools
Analyze engagement, rankings, conversions, and traffic behavior
Optimize campaigns and content based on measurable outcomes and conversion data
Report insights and recommendations to improve inbound performance