ICHRA Strategic Advisor and Sales Leader

WTW•Boston, MA

About The Position

In this role, you will be responsible for developing and leading new business opportunities for Via Benefits Active (ICHRA) business. You will target employer prospects by leveraging internal and external networks, market data, and thought leadership to position Via Benefits as the premier partner for organizations seeking to implement ICHRA solutions. You will serve as a trusted strategic advisor to the market and work closely with internal teams to deliver on growth goals. Note: Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.

Responsibilities

Be a member of and partner with Via Benefits' Active leadership team to expand ICHRA market growth by sharing pipeline, prospect needs, suggested platform enhancements, targeted products, and geography expansion.
Identify, target, and develop new ICHRA opportunities with prospects as well as existing clients of WTW’s Health, Wealth, and Career businesses by partnering with lead relationship managers to promote ICHRA opportunities to their clients.
Partner with Via Benefits Growth Leader and sales team as a strategic consultant for ICHRA sales
Leverage Via Benefits data analytics to identify high-potential industries, geographies, and organizations most likely to benefit from an ICHRA strategy.
Establish and maintain a trusted strategic advisor role with employer prospects, external advisors, and benefits consultants, influencing employer health benefits strategy.
Lead and execute the sales process from initial engagement to signed agreement
Support RFP activity and coordinate with solution teams to craft winning proposals and presentations.
Coordinate contracting and the smooth handoff of new clients to the Via Benefits implementation team; serve as an advisor during onboarding to ensure a successful client launch.
Communicate ICHRA pipeline progress to Via Benefits Carrier Relations team to encourage robust carrier participation on the platform.
Maintain accurate and timely pipeline data in Dynamics for deal tracking, forecasting, and reporting.
Collaborate with marketing and sales operations to refine sales collateral and messaging that effectively articulates WTW’s and Via Benefits’ value proposition.
Be an active participant in the Via Benefits sales community, contributing to team strategy, growth planning, and best practice sharing.
Continually deepen expertise in ICHRA market dynamics, plan design, funding, compliance, and account-based benefits solutions to support consultative selling.
Mentor and support junior sales team members as needed.