I&I Biosimilars Marketing Director

Pfizer • Lake Forest, CA

22h • Hybrid

About The Position

The US Commercial organization, which is in the Global Hospital & Biosimilars organization, is comprised of over 200 products, spanning more than 10 therapeutic areas, with annual revenue of over $2.5B. The US Commercial Biosimilars Portfolio is comprised of the combined Inflammation & Immunology (I&I) and Oncology biosimilars (BSM) portfolios, with net revenue of ~ $1B, within the US Commercial organization. This includes eight BSM assets - Abrilada, Inflectra, Nivestym, Nyvepria, Retacrit, Ruxience, Trazimera, Zirabev. The I&I Biosimilars Marketing Director is the P&L owner for the immunology portfolio comprised of 2 assets in Abrilada and Inflectra with wide indications that reach thousands of patients annually. This is a highly dynamic marketplace with multiple competitors and with diversified points of care and $400M+ in annual revenue. This role will report to the US Commercial Biosimilars Portfolio Lead and will interface extensively with cross-functional partners within Global Hospital & Biosimilars, US Market Access, and Pfizer Global Supply, among other functions. This position requires strong strategic, analytical and execution skills, interpersonal and communication skills, and agility to learn and work across multiple stakeholders. This individual needs to be a self-starter with ability to manage multiple priorities, has attention to detail and can lead and collaborate across the enterprise. Finally, the position will require flexibility and an ability to act with urgency given the fast-moving nature of this field. The I&I Biosimilars Marketing Director will also be responsible for strategy development of personal and non-personal promotion to organized customers, HCPs, and patients.

Requirements

• Applicant must have a bachelor's degree with at least 8 years of experience; OR a master's degree with at least 7 years of experience; OR a PhD with 5+ years of experience
• Marketing experience and strong knowledge of the pharmaceutical marketplace are essential.
• Experience working on buy-and-bill products required, preferably biosimilars.
• Prior experience with business-to-business transactions required, preferably with GPOs and institutional customers.
• Experience developing “cost and coverage” messaging for HCPs.

Nice To Haves

• Proven ability to: generate deep, targeted customer insights and integrate into business decisions, identify and capture cross-brand and cross-customer synergies, operate in both functional and brand environment, balance short and long term priorities, demonstrate initiative, strong strategic and leadership skills, apply analytical and strategic thinking, translate strategy and analysis to a tactical, executable level, synthesize complex information and distill critical customer driven insights to drive brand performance, work effectively in a customer and brand team-based environment and partner with internal and external stakeholders, problem-solve and make decision, project manage complex workstreams, apply verbal and written communication skills, and manage multiple priorities effectively.

Responsibilities

• Identify, develop, and lead execution of branded strategies and tactics to maintain the portfolio’s leadership position in the biosimilars market.
• Collaborate with customer facing teams to target and pursue relevant market opportunities to deliver operational commitments
• Work in close collaboration with value marketing, and pricing leads to execute “cost & coverage” strategies and tactics with both Payers and Providers
• Collaborate with Biosimilars Portfolio team to build financial forecasts including Operating Plan and subsequent LE forecasts
• Coordinate and align biosimilar related work across cross-functional and marketing colleagues, agencies, and other stakeholders to ensure strategic and tactical alignment and execution
• Explore differentiation opportunities to create sustainable value for customers for the portfolio
• Assess strategic levers for biosimilars across all stakeholders (HCP, patient, payer/GPO, key accounts, advocacy)
• Develop creative and strategic insights about customer needs through collaboration with medical, market analytics and sales colleagues as well as directly with customers.
• Transform relevant customer insights into commercial output and development and execution of key initiatives
• Work with analytics colleagues to understand performance trends, identify opportunities for the portfolio.
• Develop and monitor key metrics to evaluate the portfolio initiatives and make relevant adjustments
• Primary liaison to PGS and Trade on all activities related to Sales & Operations Planning, including forecasting, supply continuity, supply issue mitigation planning and resolution, and customer management
• Develop recommendations for management and internal stakeholders on brand priorities, opportunities, and threats; support development of Tactical Plans and Operating Plans
• Collaborate closely with customer-facing teams, training, RC and others to develop and deliver sales training
• Manage OPEX budget up to $5M+

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage
• Relocation assistance may be available based on business needs and/or eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees