Hubspot Marketing Director

Kentech Consulting•Miami, FL

20h•$70,000 - $100,000•Remote

About The Position

You are an experienced Hubspot Inbound Marketer Pied Piper that will be heading up a new product division launch. You will raise our company's online presence exponentially by executing on vertical markets for SMB's and Consumers for our new investigative background screening solutions. You understand our customer’s journey to attract an online audience and provide incremental value to intuitively compel our subscribers toward engagement and ultimately conversion. You are a left brain/right brain marketing savant as you understand the strategic utilization of the right social platforms and creative content to send to the right people at the right time, both for conversion and to boost content sharing. You are the walking, talking, and thinking brand ambassador that will help strategize the development and implementation of brand messaging to defined customer segmentation. You are a creative with a gifted eye for sourcing & producing original creative content. Additionally, you are highly sophisticated and technology savvy to help with robust integrations and segmentation and metrics-driven. Working directly with the Founder to support content marketing strategy, SEO, and social media. You must have proven experience working with Hubspot Inbound CRM. No Exceptions. You must be metrics and revenue growth driven including 3+ yrs experience working with Hubspot, Google Analytics, and can manage multiple assignments and deadlines to support our SEO and content marketing initiatives. This position is an exciting opportunity to be on the ground floor of a crucial new brand launch and marketing team buildout. You will be an army of one overseeing the transition from collaborating with outside agencies to growing an internal rockstar marketing team. Note: No Quantifiable Revenue Experience need not apply. This position is not about getting FB likes but driving exponential revenue growth. If you do not have experience in growth hacking for revenue or proven inbound marketing experience please do not apply.

Requirements

3+ years experience working with Hubspot leading inbound marketing efforts through marketing automation/mobile engagement technology.
GROWTH HACKER
Reports to management on a daily basis.
Scalability Experience
Track record of successfully marketing B2B and B2C, ideally with a background in Technology and Human Resources and Journalism.
Proven track record of increasing customer reach and engagement.
Must be able to provide samples to substantiate work.
Proficient in HubSpot inbound marketing automation, blogging & engagement software features in order to generate traffic, convert visitors into engaged users, and then engage them (using robust workflows) into converted customers and then repeat users and advocates.
Comfortable with doing light website re-design, including but not limited to: CSS, HTML.
Highly analytical and able to derive meaning from data through A/B testing and email optimization.
Excellent communicator, writer, and creative thinker, with an ability to use both data and intuition to inform decisions.
BA/BS in Marketing or Business or equivalent work experience
Passionate self-starter, problem solver, eager to dive in and learn and get work done.
Knowledge of how to incorporate PR
Please provide a cover letter along with a resume to be considered.

Nice To Haves

BONUS POINTS FOR B2G

Responsibilities

Develop and refine our market segment vision, strategy, and Go to Market plan.
Develop Key Metrics eg CPA, ROAS, CTR, MQLs, NPS Social Amplification & Shares, etc.
You will work with key stakeholders on Funnel Optimization on both the CRM and Product side.
Become an authority on our buyer's personas, general HR tech trends, and overall competitive market landscape.
Create and execute inbound marketing strategies that drive at least $2M+ of new revenue.
You come to the table with a deep understanding of the small business market to create ever-evolving strategies to engage with our existing audience and bring new audiences into the funnel.
Curate and positively engage new markets utilizing our social media accounts that include but not limited to LinkedIn, Facebook, Twitter, Instagram, Youtube, Blog, Vlogs, Tiktok.
Ensure consistency in messaging style across all mediums including social media, website, print, etc.
Crystalize Brand Messaging and manage and build various email lists and campaigns, including template design, calls-to-action, and content used in email sends.
Responsible for running A/B tests and reporting on results, ensuring tracking codes are properly placed and functioning, and other back-end technical tasks.
Writing / Editing press releases/Blog Post.
Excellent research skills that produce and positively moves the needle.
Identify and pitch Company Coverage with online/print/ and TV coverage.
Identify networking sponsorship opportunities and follow up with a contact to build on relationships for executives.
Segment lists based on behaviors like past email engagement and website/mobile interactions (content, site page visits, app usage, etc.).
Operates from a place of self-initiative; not a tasker
Takes action and shows initiative; not afraid to jump in and do the work
Able to successfully manage a team
Operates from a place of leadership (sees business and team)
Accepts and grows with constructive criticism
Upholds accountability to business needs, of both self and team
Maintains high standards for self and team
Takes ownership of work and projects
Not afraid to ask assistance and seek additional information
Able to strategize
Demonstrates great time management; knows how to prioritize and organize time to be productive without being overwhelmed
Flexible
Understands the what the business needs at the time
Understands bigger picture
Able to see macro and micro details
Demonstrates a great attitude of optimism
Natural problem solver
Demonstrates great customer service
Operates with a sense of urgency