Hotel Marketing Manager $80K - $90K

Crescent Careers • Santa Monica, CA

11d • $80,000 - $90,000 • Onsite

About The Position

This on-site position reports directly to the Director of Sales & Marketing (DOSM), with oversight from hotel General Manager and Crescent corporate marketing partners, while also working closely with Sales, Revenue Management, and Operations to ensure that all commercial initiatives are aligned and impactful. We’re seeking a bold, data-savvy marketing leader who can blend hospitality storytelling with analytical precision to grow market share and attract travelers across every segment.

Requirements

• Three+ years of hospitality marketing experience, preferably within Independent, full-service, or lifestyle brands.
• Proven success in executing integrated marketing strategies that drive measurable revenue results.
• Strong understanding of digital marketing, brand storytelling, OTA performance, and revenue-generating campaigns.
• Ability to inspire and collaborate cross-functionally with corporate and on-property teams.
• Creative and analytical thinker with strong communication and project management skills

Responsibilities

• Work with DOSM to develop and execute a comprehensive marketing strategy – aligning with and managing annual marketing budgets - that supports the hotel’s business goals across all channels and segments.
• Oversee digital marketing, content creation, paid media, email marketing, and partnership programs to maximize visibility and ROI.
• Serve as the brand steward—ensuring consistency across all touchpoints, from online presence to on-property guest experience.
• Create and manage on-property activations and seasonal experiences that drive guest engagement, local traffic, and social media buzz.
• Cultivate and execute influencer marketing partnerships to showcase the hotel’s unique offerings to targeted audiences and drive social visibility.
• Work with revenue and operations teams to activate seasonal promotions, holiday packages, and local partnerships to increase demand and engagement throughout the year.
• Assist with supporting PR initiatives, influencer collaborations, and community engagement to grow awareness in key feeder markets.
• Manage the hotel’s online presence across hotel websites, CRM, social media, review platforms, and OTAs to ensure visibility and conversion.
• Collaborate with Crescent Corporate, third-party vendors, and internal teams to drive SEO, paid media, email marketing, and performance marketing.
• Utilize market and business intelligence tools to evaluate campaign success, identify trends, and adjust strategies accordingly.
• Serve as the primary marketing liaison to internal stakeholders, ownership and Crescent leadership.
• Provide strategic updates and performance reporting to ownership and leadership on a regular basis.
• Work cross-functionally with Sales, Events, and Revenue Management to develop marketing support materials and initiatives that convert group and transient business.

Benefits

• Paid Time Off (PTO) & Holiday Pay
• Medical, Dental, Vision, Life Insurance, and many other ancillary and life wellness benefits.
• 401(k) Plan with employer match
• Complimentary Associate Meal per shift
• Professional development and opportunities to grow within a well-respected company
• Hotel Room Discounts, Associate Company Paid Parking, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed