Hospitality Practice Marketing Specialist

Perkins Eastman•Dallas, TX

23h•Hybrid

About The Position

Perkins Eastman is a global architectural design practice with expertise in all aspects of the built environment, working at all scales, and at every level of detail. With studios in 26 locations worldwide, we design for people, to leave a lasting and positive impact on the human experience and the world we inhabit. This is captured in our ethos "human by design". We believe design is a collaborative art, and we are structured as integrated practice of passionate professionals committed to delivering the best design for our clients. Our team of diverse and complementary talents work together in studios, that can draw from relevant expertise and points of view from across the whole practice to analyze and solve the specific design challenges they are working on. Within the firm we have 18 practice areas, cores of expertise, that focus as centers of knowledge and analysis, that are both an essential foundation and fuel for the creative design work. Sustainability is intrinsic to our design approach. It is an essential ingredient for the design teams throughout the process, adding valuable insights, ideas, and research to the process. For us all good design is sustainable. The Hospitality Practice Marketing Specialist owns proposal strategy and development, business development support, and market positioning for both Perkins Eastman's hospitality architecture practice and ForrestPerkins, the firm's hospitality interiors brand. This role partners directly with Practice Area Leaders and principals to advance business development goals, maintain the strategic hospitality plan, and ensure the practice has a visible, differentiated presence in the market.

Requirements

Bachelor or master’s degree in marketing, graphic design or communications
10–15 years in strategic marketing, business development, or communications within an architecture or interior design firm, with direct hospitality practice experience
Demonstrated experience working with principals and executives on strategy development and execution
Strong proposal writing and production skills
Excellent research, analysis, and synthesis capabilities; strong verbal and written communication
A trained eye for visual storytelling – able to evaluate photography selection, cropping, and composition, and match image mood to narrative intent
Familiarity with brand standards and the judgment to apply them consistently across materials

Responsibilities

Develop and maintain the hospitality practice strategic plan in partnership with PALs; review quarterly
Establish and manage the yearly marketing budget
Lead national and regional hospitality calls, including regular conference calls, regional meetings, and quarterly webinars
Benchmark competition and track industry trends, hospitality brands, and flags
Facilitate client development efforts and assist principals in new client meetings with full command of the hospitality portfolio
Lead the Go/No Go decision-making process
Attend conferences and seminars to grow PE's market recognition
Conduct in-depth research on potential opportunities
Lead strategy and hands-on development of significant proposals and interview materials
Maintain a current library of marketing materials and pursue ongoing portfolio documentation
Research and develop awards submissions, speaking opportunities, and other recognition vehicles
Develop trend pieces, stories, and white papers with the Communications team