Hospice Outreach Specialist-Fleet Vehicle Eligible

Thedacare • Appleton, WI

7d • Onsite

About The Position

The Outreach Coordinator leads and oversees efforts to build and strengthen referral relationships that promote access to and growth of ThedaCare post-acute service lines including home health care, home infusion, hospice, palliative care, durable medical equipment, respiratory, sleep, skilled nursing, assisted living, and independent senior living, or the laboratory system. In collaboration with other service line leaders, assists in creating and executing strategies and activities to increase awareness of and access to post-acute services for internal and external audiences. Builds outreach team as census goals and strategic plans are implemented.

Requirements

• Bachelor’s degree
• Five years of proven healthcare marketing experience, outreach/marketing experience in post-acute care setting or laboratory setting (MT/MLT)
• Experience in a leadership or supervisory job in healthcare outreach/sales

Responsibilities

• Establishes strong relationships with referral sources and community leaders to promote brand awareness and increase access to post-acute care or laboratory services for eligible patients.
• Seeks new referral sources by prospecting, generating leads, and market data analysis to identify opportunities to increase patient access to post-acute care or laboratory services.
• Provides input to management on strategy and outreach approaches to achieve organizational goals for program growth and improved access.
• Educates referral sources about the organization’s missions, core values, and what distinguishes us from other providers to promote ThedaCare being viewed as a preferred provider of post-acute or laboratory services.
• Assists in designing and executing promotional programs and events to meet audience needs.
• Accurately reports on referral tracking and trends and documents daily/weekly activities to maximize productivity and utilize resources effectively.
• Functions as a liaison with referral sources to address needs or concerns, and tailors outreach efforts to respond to unique needs of each partner.
• Assists in managing new referrals, as needed, by providing information to patients and families on continuum of services offered to expedite access to services.
• Builds and supervises outreach team as census goals are achieved and strategic plans are implemented.

Benefits

• Lifestyle Engagement (e.g. health coaches, relaxation rooms, health focused apps (Wonder, Ripple), mental health support)
• Access & Affordability (e.g. minimal or zero copays, team member cost sharing premiums, daycare)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager