Home Health and Hospice Community Liaison and Marketer

Applied Palliative and Hospice Services,Inc.•Rancho Cordova, CA

77d

About The Position

Responsible for managing all aspects of organization marketing/sales including managing the members of the marketing/sales team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

Requirements

Managing all aspects of organization marketing/sales
Managing the members of the marketing/sales team
Establishing and maintaining positive relationships with customers and referral sources
Responding to customer requests and concerns
Negotiating service contracts with managed care organizations, government agencies, and other payers
Understanding and adherence to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
Assisting in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
Monitoring allocation of resources according to budgetary limitations.
Conducting market assessments and developing a comprehensive marketing plan designed to meet budgetary volume projections.
Employing marketing and promotional initiatives to achieve budgetary volume projections.
Establishing and maintaining positive working relationships with current and potential referral and payer sources.
Negotiating service pricing with insurance Case Managers and other payers within established financial and credit parameters.
Recruiting, selecting, orienting, and directly managing members of the marketing/sales team.
Building and monitoring community, customer, payer and patient perceptions of Applied Healthcare Solutions, Inc. as a high quality provider of services.
Providing leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintaining comprehensive working knowledge of Applied Healthcare Solutions, Inc. markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintaining comprehensive working knowledge in the field of marketing and sharing information with appropriate organization personnel.
Maintaining comprehensive working knowledge of community resources and assisting customers in accessing community resources should services not be provided by Applied Healthcare Solutions, Inc.
Monitoring and reporting cost-effectiveness of marketing efforts.

Responsibilities

Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing/sales initiatives.
Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources.
Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
Recruits, selects, orients, and directly manages members of the marketing/sales team.
Builds and monitors community, customer, payer and patient perceptions of Applied Healthcare Solutions, Inc. as a high quality provider of services.
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Applied Healthcare Solutions, Inc. markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Applied Healthcare Solutions, Inc.
Monitors and reports cost-effectiveness of marketing efforts.