Home Health Account Executive Weekends

Well Care Health•Raleigh, NC

23d•Onsite

About The Position

This role is responsible for arranging the transition of patients from facilities to Well Care, implementing the sales and marketing plan in a designated region, and achieving or exceeding budgeted admissions. The position involves identifying new referral sources, developing relationships, increasing public awareness, and representing the agency in community events. The Home Health Account Executive will also provide direct education on home health services and serve as a staff resource.

Requirements

HS Diploma.
LPN or RN license preferred.
One year marketing experience preferred.
Prior experiences encompassing customer service, community relations or physician relations would be advantageous.
Current knowledge of home health practice and Medicare coverage guidelines preferred.
Ability to speak clearly and effectively before small and large groups.
Ability to communicate, both orally and in writing, and be literate in the English language.
Hand/eye coordination to drive automobile, must be able to write, use the telephone and read.
Excellent oral communication and effective listening skills.
Ability to develop and maintain working relationships with patients, staff, and the public.
Extensive walking in facilities.
Ability to sit/stand for extended periods of time.
Must be able to stoop, bend, sit, drive an automobile, and withstand extreme temperature changes.
Working knowledge of Medicare/Medicaid guidelines and ability to interpret, agency, state, and federal regulations.
Ability to deal effectively with stressful situations.
Ability to organize and prioritize, learn new skills and techniques in patient care delivery.
Able to learn and use supportive services.
Must be able to see, hear, and speak to effectively communicate.
Infrequent exposure to blood/body fluids.
Exposure to allergies such as dust, smoke, cigarette smoke, fumes.
May encounter temperature changes and weather extremes.
Potential for traffic hazards while en route to referral sources, presentations, group meetings, etc.
Must have a valid North Carolina driver’s license and an operational vehicle.

Nice To Haves

Associate or bachelor’s degree preferred.
LPN or RN license preferred.
One year marketing experience preferred.
Prior experiences encompassing customer service, community relations or physician relations would be advantageous.
Current knowledge of home health practice and Medicare coverage guidelines preferred.

Responsibilities

Arrange for transition of patients from facilities to Well Care.
Implement the sales and marketing plan in the designated region.
Participate in the development of the sales and marketing plan.
Achieve or exceed budgeted level of admissions in all programs.
Identify new sources of referrals and opportunities in the territory.
Develop relationships with referral sources.
Increase public awareness of the agency.
Represent the agency in community events.
Work with Account Executive (AE) to provide effective service to referral sources.
Provide direct education regarding home health services to referral sources, physicians, and the community.
Serve as a resource for staff.
Perform other duties as assigned.
Work closely with AEs assigned to top target hospital accounts on Friday to ensure proper hand off on pending referrals and increase visibility for weekend referrals.
Make rounds at local top target hospital accounts on Saturday and Sunday to increase visibility on weekends, make welcome visits to new referrals, and check in on all hospitalized patients over the weekend.
Provide completed new referral packets for all weekend referrals in assigned territory.
Update transfer log 2x per day to ensure accurate tracking of pending referrals and hospitalized patients.
Assist with pending reports sent out by Team Assistant’s, by calling any patients we were unable to reach during normal operating hours to help increase admissions and conversion rates.
Alert hospital of Well Care patients who are admitted to the hospital over the weekend to ensure we are properly following our current patients and not losing them to competition on the weekend.
Make welcome calls for all weekend referrals.
Verify PCP for all weekend referrals.
Take all BD/Referral related calls for the weekend for assigned branch.
Attend morning Huddle calls on Monday and Friday.
Be available for FCR with sales managers on Friday or Monday.
Attend any in-person sales meetings scheduled on Friday or Monday.
Provide coverage for PTO scheduled on Friday or Monday in assigned territory.
Increase public awareness of the agency through implementation of the marketing and sales plan, cultivating referral sources, and representing the agency at community events.
Educate referral sources and the public on agency services.
Work with Account Executive to maintain effective relationships with territory referral sources.
Increase active client count, hours of home health services, and number of patient admissions.
Respond to referral sources for home health coordination for patients to be discharged to the agency and ensure safe discharge.
Collect necessary clinical and demographic information, meet with patient/family, and coordinate with agency staff to facilitate admission.
Develop and maintain referral contact lists.
Inform case managers/discharge planners of agency’s patients’ admissions to their facilities.
Keep Account Executive informed of information about referral sources.
Achieve territory admission goals (at or above 95%).
Respond to emails and voicemails within 2 hours.
Proactively schedule and report a minimum number of sales calls, lead generation activities, and educational activities per week.
Actively participate in weekly feedback reporting to Regional Director Sales and Business Development team.
Attend bi-weekly or monthly Business Development team meetings, calls, training and/or events.
Report to work on time and return promptly from errands, breaks, and meals.
Manage personal work schedule and time off to promote smooth agency operations.
Assist other team members to ensure completion of all work assignments.
Cross train with Intake and other marketing team members.
Demonstrate flexibility with changing workload/assignments.
Do not exceed accrued PTO or qualified leave of absence(s).
Demonstrate positive interpersonal relations in dealing with all members of the team.
Effectively demonstrate the mission, vision, and values of the agency on a daily basis.
Respond to all customers in a courteous, sensitive, and respectful manner.
Communicate daily with department staff and clinical staff regarding pending new admissions.
Maintain confidentiality and consider the needs of clients, families, employees, physicians, visitors, and the community.
Comply with Well Care HIPAA Policies and Procedures.
Manage stress and personal feelings without a negative impact on the team.
Complete the review period without any formal disciplinary action.
Present a clean and neat appearance in personal attire and work area.