Home Care Business Development & Outreach Specialist

Caring Senior Service•Farmington Hills, MI

13d•$55,000 - $60,000

About The Position

At Caring Senior Service of Oakland County South, we believe every senior deserves to age safely and comfortably at home. As our Home Care Business Development & Outreach Specialist, you’ll be the face of our organization—building strategic partnerships, generating referrals, and expanding our presence across the community. If you love networking, sales, public engagement, and helping families access quality care, this role is for you.

Requirements

Sales, business development, community outreach, marketing, or partnership-building experience.
Proven success in roles with targets, goals, or KPIs.
Strong public-speaking and relationship-building abilities.
Self-starter mentality—comfortable with autonomy and a field-based role.
Organized and capable of tracking outreach activities digitally.
Reliable transportation for local travel.

Nice To Haves

Within healthcare or senior care is preferred.

Responsibilities

Develop and execute outreach and business development strategies to generate qualified client referrals.
Build and maintain strong relationships with healthcare providers, senior living communities, rehab centers, discharge planners, case managers, and community organizations.
Identify new partnership opportunities and consistently expand the referral pipeline.
Attend networking events, senior expos, events, health fairs, and professional meetings.
Present our services clearly and confidently to decision-makers and influencers.
Position Caring Senior Service as a trusted and reputable senior care provider.
Work closely with the office team to ensure fast follow-up on referrals and inquiries.
Help coordinate seamless onboarding for new clients.
Provide feedback from referral partners to support continuous service improvement.
Meet and exceed monthly referral and outreach goals.
Log interactions and referral activity in our CRM system.
Adjust strategies based on performance and community opportunities.