Hemp Policy Social Media Coordinator
About The Position
Cornbread Hemp is a Kentucky-founded wellness company committed to providing the safest, highest-quality, and most effective natural wellness products in America. We are a leader in the fight for common-sense regulation of hemp, a mission that goes far beyond marketing. Our advocacy is manifested through strong local and national PR efforts and direct interaction with Congressional members and other decision-makers, including regular trips to Washington, D.C. to support responsible policy and protect consumer access. We’re looking for a Hemp Policy Social Media Coordinator who lives at the intersection of video storytelling, social media strategy, and policy advocacy. This role will lead the creation, editing, and distribution of compelling video-first content focused on hemp/cannabis policy, culture, and politics across our social platforms. The position offers the opportunity to work directly with the Co-Founder and Chief Communications Officer capturing daily short-form content, while simultaneously creating brand-supportive med/long-form content for weekly and monthly distribution. The role will help amplify and expand Cornbread’s already well-established national media footprint in major news outlets including ABC, CNN, NewsNation, and NPR. The ideal candidate is an experienced video creator with a documentary mindset, strong social media instincts, and the ability to analyze performance data to refine strategy over time.
Requirements
- Minimum 5 years of experience filming and editing video specifically for social media
- High-level proficiency in CapCut and Adobe Premiere Pro or DaVinci Resolve
- Strong background in social media management, video production, strategy, and analytics
- Proven ability to translate complex topics into engaging, accessible content
- Experience working independently from concept to final deliverable
- Must be based in or willing to relocate to Louisville, Kentucky
- Personable demeanor and experience helping video talent feel at ease and comfortable when on-camera & on set
Nice To Haves
- Background in or strong passion for documentary filmmaking
- Demonstrated interest in hemp/cannabis policy and/or politics
- Experience covering advocacy, policy, or political topics
- Comfort appearing on camera when necessary
Responsibilities
- Conceptualize, film, and edit short- and long-form video content for social media platforms (Meta, TikTok, YouTube, etc.)
- Develop and manage a content calendar focused on hemp/cannabis policy, political developments, and advocacy storytelling
- Serve as an on-camera or behind-the-camera storyteller as needed
- Edit content using CapCut and Adobe Premiere Pro or DaVinci Resolve
- Track, analyze, and report on social media performance metrics to optimize reach, engagement, and impact
- Collaborate with internal teams on campaigns, launches, and policy initiatives
- Stay informed on platform best practices
- Travel occasionally for events, interviews, or policy-related content
- Occasionally work evenings or weekends when news, campaigns, or events require it
Benefits
- Competitive salary
- Full benefits package (health, dental, vision, PTO, etc.)
- Creative freedom and a strong brand platform
- Opportunity to shape the national conversation around hemp policy
- Occasional travel and real-world impact beyond the screen
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
51-100 employees
