Healthcare Multimedia Journalist

OU Health•Fredericksburg, VA

71d

About The Position

The Digital Content Specialist creates compelling, multimedia content that brings OU Health's stories to life across digital platforms. This position is a key member of the digital newsroom team, crafting narratives that showcase clinical excellence, patient experiences, employee achievements and organizational impact. The Specialist produces high-quality written, visual and multimedia content that engages diverse audiences while advancing brand positioning, patient acquisition and community awareness goals. This position serves as a creative storyteller that translates complex medical information into accessible, human-centered narratives that resonate with patients, referring providers, community members and other key stakeholders.

Requirements

Bachelor's Degree required.
At least 3 years of experience in content creation, journalism, digital media or corporate communications required.
Understanding of healthcare and medical terminology
Experience conducting interviews and developing human-interest stories
Proven ability to produce content for digital platforms including web, social media, and multimedia formats
Experience working with content management systems and digital publishing platforms
Exceptional writing, editing and proofreading skills with mastery of AP style
Strong storytelling abilities with talent for crafting compelling narratives from complex information
Excellent interpersonal and interviewing skills with ability to build rapport and trust
Cultural competency and sensitivity when working with diverse patients, staff, and communities
Detail-oriented with strong research and fact-checking abilities
Creative thinking with ability to identify unique angles and fresh perspectives
Time management skills with ability to meet deadlines while maintaining quality standards
Collaborative mindset and ability to work effectively with cross-functional teams
Adaptability and flexibility in fast-paced, dynamic environment
Basic understanding of SEO principles and digital content best practices
Proficiency with Microsoft Office Suite and content management systems

Nice To Haves

Skills in photography, videography or video editing
Experience with Adobe Creative Suite (Photoshop, Premiere Pro, InDesign)
Knowledge of social media platforms and content optimization strategies
Experience with podcast production or audio storytelling

Responsibilities

Content Creation & Storytelling Research, write and produce compelling stories across multiple formats including feature articles, patient success stories, physician profiles, employee spotlights, clinical innovation pieces, and community impact narratives
Conduct interviews with patients, physicians, employees and other stakeholders to gather authentic stories and compelling quotes
Transform complex medical topics, research findings and clinical innovations into clear, engaging content accessible to general audiences
Create content that highlights OU Health's identity as the clinical enterprise of Oklahoma's only academic medical center, showcasing the integration of patient care, medical education, and research
Develop human-centered narratives that demonstrate empathy, cultural sensitivity, and respect for patient experiences
Write compelling headlines, subheadings, and social media copy that drive engagement and readership
Ensure all content adheres to AP style, brand guidelines and organizational messaging frameworks
Digital Newsroom Contribute regular content to OU Health's digital newsroom platform according to editorial calendar and strategic priorities
Format and publish content using content management systems (CMS)
Optimize content for search engines (SEO) and AI-powered information retrieval platforms following best practices
Maintain content consistency across digital platforms including ouhealth.com integration
Monitor content performance and engagement metrics to inform future storytelling approaches
Multimedia Content Development Collaborate with photographers, videographers and designers to conceptualize and execute multimedia storytelling projects
Write scripts, storyboards and treatments for video content, podcasts, and interactive features
Coordinate photo and video shoots, including scheduling, logistics and on-site direction
Edit and optimize multimedia assets for various digital platforms and formats
Develop visual storytelling approaches that enhance written narratives
Research & Story Development Proactively identify compelling story opportunities across OU Health service lines
Research industry trends, competitive content and emerging healthcare topics to identify relevant storytelling angles
Build and maintain relationships with subject matter experts, physicians, service line leaders and clinical staff to source story ideas
Verify facts, statistics and medical information with appropriate clinical experts and resources
Stay current on healthcare news, academic medicine developments, and organizational priorities
Collaboration & Project Management Partner with media relations team to amplify earned media coverage through owned channels
Work with service line leadership to develop content that drives patient volume and provider referrals
Manage multiple projects simultaneously while meeting deadlines and quality standards
Participate in editorial planning meetings and contribute strategic content ideas
General Responsibilities Performs other duties as assigned