Healthcare Content & Marketing Lead

Luminate Medical • Nashville, TN

3d • Hybrid

About The Position

Luminate is seeking a Healthcare Content & Marketing Lead to be the storyteller for their growing provider and payer partnerships. This role involves developing narratives and content to help healthcare leaders understand how Luminate's programs can improve the experience and delivery of cancer care. The Lead will collaborate with the CEO, Growth team, Provider Operations team, and medical/pharmacy experts to transform member experiences, provider feedback, and clinical expertise into compelling sales materials, thought leadership, webinars, and conference experiences. The goal is to help prospective partners recognize their challenges through Luminate's stories and equip the team with content to advance provider and payer relationships.

Requirements

• At least 2 years' prior experience in healthcare content marketing, communications/journalism, product marketing, sales enablement, or a related role creating content for healthcare or other complex professional audiences.
• Exceptional writing and editing skills, showcased in a portfolio demonstrating the ability to create persuasive presentations, articles, case studies, executive communications, or other professional content.
• Demonstrated experience interviewing subject matter experts and translating complex clinical, technical, operational, or financial information into clear and compelling narratives.
• Experience independently managing content or event projects involving multiple internal and external stakeholders from initial concept through to delivery.
• Confidence working directly with physicians, pharmacists, executives, provider partners, and other senior stakeholders.
• Comfort working in an early-stage environment where messaging, evidence, and marketing processes are still being developed, and a curiosity to experiment with new approaches.
• Strong organizational and project management skills with the ability to manage multiple competing priorities.

Nice To Haves

• Experience creating content for health systems, physician practices, health plans, or other healthcare organizations.
• An understanding of value-based care, alternative healthcare payment models, home infusion, specialty pharmacy, or oncology care delivery.
• Experience planning, producing, or moderating webinars, podcasts, panels, or other professional educational events.
• Experience attending healthcare conferences or other field marketing experience.
• Experience gathering and using patient or member stories in a healthcare environment, including an understanding of consent, privacy, and compliance considerations.
• Experience using tools such as HubSpot, webinar platforms, content management systems, or design and presentation software.

Responsibilities

• Develop a communication strategy for provider and payer audiences by interviewing patients, provider partners, and internal colleagues to understand experiences, challenges, and results that demonstrate Luminate's program value.
• Translate patient experiences, program results, and market insights into clear and compelling pitch decks, executive memos, one-pagers, case studies, proposals, and other sales materials.
• Build and maintain a reusable library of member stories, provider perspectives, evidence, proof points, and approved messaging.
• Develop and continuously improve external messaging on the website and social media platforms.
• Work with the Growth team to understand partner discussion questions and objections, and continuously improve commercial content.
• Generate inbound provider and payer partnership leads by driving content marketing and thought leadership strategies.
• Create an editorial plan focused on issues relevant to oncology practices, health systems, and health plans.
• Work with subject matter experts to develop articles, case studies, white papers, webinars, videos, and other thought leadership content.
• Own the delivery of internally hosted marketing initiatives such as webinars or partner meetings from concept through follow-up.
• Host or moderate webinars and help speakers translate technical subject matter into engaging discussions.
• Identify opportunities for contributed articles, speaking engagements, podcasts, and external collaborations.
• Measure the impact of the content strategy through metrics like target-account participation, engagement, and contribution to commercial opportunities.
• Shape how Luminate showcases its brand at provider and payer conferences by developing narrative, messaging, presentations, booth content, collateral, and campaigns.
• Coordinate speaking submissions and sponsorship opportunity selection with the Growth team.
• Work with the Growth team to define target accounts, meeting objectives, and pre- and post-conference engagement plans.
• Manage conference vendors and logistics where required and assess performance.
• Support patient communication activities by developing welcome materials and creating or reviewing patient-facing materials.
• Support the development of co-branded content, ensuring it is clear, empathetic, clinically appropriate, and consistent with Luminate's brand.

Benefits

• Highly competitive salary and equity package
• Flexible benefits package
• Company laptop, headphones, camera and teamwear
• Flexible working hours
• Generous vacation policy

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed