Healthcare Business Development Specialist
Confluent Health•Wheeling, WV
•Onsite
About The Position
Mountain River Physical Therapy, part of the Confluent Health family, is seeking a relationship-driven FULL-TIME Physician Liaison / Healthcare Marketing Specialist to grow provider partnerships and increase patient referrals throughout the Wheeling area. This is a field-based role for someone who enjoys building relationships, representing a healthcare brand in the community, and turning outreach efforts into measurable referral growth.
Requirements
- Valid driver’s license and reliable transportation.
- Ability to travel throughout the Wilmington territory.
- Ability to occasionally lift up to 25 pounds.
- Commitment to HIPAA compliance and patient confidentiality.
- High School Diploma/ GED
Nice To Haves
- 1- 2 years of experience in physician liaison work, healthcare marketing, medical sales, provider relations, community outreach, or business development.
- Bachelor’s degree (not required but a plus) or relevant clinical or healthcare experience preferred!
- Experience using Microsoft Office; CRM experience is a plus.
- Familiarity with social media and digital marketing tools is helpful.
Responsibilities
- Build productive relationships with physicians, referral coordinators, case managers, hospital systems, and other healthcare partners.
- Develop and execute a territory outreach plan focused on increasing awareness and patient referrals.
- Identify new referral opportunities and strengthen relationships with existing provider offices.
- Coordinate opportunities for physical therapists and clinic leaders to connect with referral sources.
- Track outreach activity, referral trends, and market opportunities to determine what is working and where additional focus is needed.
- Support community events, partnerships, sponsorships, and local marketing initiatives.
- Help clinic leaders create action plans for locations needing additional referral growth.
- Build trust quickly and maintain professional relationships.
- Communicate confidently with physicians, office staff, and community partners.
- Manage a territory and prioritize outreach independently.
- Use data and feedback to adjust your approach.
- Represent BreakThrough Physical Therapy with professionalism and enthusiasm.
Benefits
- Health, Dental, and Vision Insurance
- Paid Time Off
- Family Building and Parental Leave Benefits
- 401(k) with employer matching up to 4%
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
