HEALTHCARE BUSINESS DEVELOPMENT MANAGER (REMOTE/USA) - REVD (Gray Media Group)
FOX Carolina News•,
•$150,000 - $150,000•Remote
About The Position
Gray Media is seeking a Health Care Category Expert to support all stations in growing revenue within the health care category. This remote role will serve as a subject-matter expert and strategic partner to local sales teams—providing category insights, go-to-market strategy, and sales enablement to help stations win new business and expand advertiser relationships across linear, digital, and integrated solutions.
Requirements
- 5+ years of experience in health care marketing/advertising, media sales, category strategy, or a related role.
- Strong understanding of health care decision-makers and marketing objectives (brand, patient acquisition, service line growth).
- Proven ability to drive or influence revenue through consultative strategy and cross-functional execution.
- Strong communication and presentation skills; able to work effectively with stakeholders across many markets.
- Ability to manage multiple priorities and travel as needed.
Nice To Haves
- Experience supporting multi-market teams or distributed sales organizations.
- Strong digital advertising knowledge (performance marketing, targeting, measurement/attribution).
- Familiarity with common health care advertising considerations (e.g., compliance, privacy, creative approvals) is a plus.
Responsibilities
- Partner with station leadership and sellers to identify, develop, and close health care revenue opportunities across Gray Media markets.
- Create and maintain health care category playbooks (target lists, messaging, proof points, packaging recommendations, and category calendar).
- Support stations with pitch strategy, proposal development, and client presentations for priority accounts and agencies.
- Build repeatable sales programs for key segments (health systems, hospitals, clinics, urgent care, specialty practices, senior living, payers, and related services).
- Analyze category performance and provide actionable insights (pipeline development, revenue trends, whitespace opportunities by market).
- Deliver training and coaching to station sellers on health care industry dynamics and consultative selling best practices.
Benefits
- Comprehensive Medical(Rx), Dental and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
- Focus on Caring
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
