Health Plan Sales Executive

Carda Health

About The Position

Carda Health is building a patient-centered virtual heart and lung platform, beginning with cardiac and pulmonary rehabilitation. The company partners with hospitals and insurers to expand access to home-based rehabilitation programs. The Health Plan Sales Executive owns health plan revenue from initial meeting through pilot, expansion, and multi-market or national contract. The role focuses primarily on Medicare Advantage, selling to national and regional health plans, with commercial, Medicaid, dual-eligible, and potentially employer lines as secondary markets. This is a builder role for a seller who brings existing relationships while working with Carda's team to scale the business. The executive works with senior leadership and cross-functional partners to align sales with the go-to-market strategy, develop financially sound and measurable pilots, negotiate contracts, and expand access and services through national agreements. The role also represents Carda at national events, maintains a disciplined pipeline in Salesforce, and shares market intelligence with product, clinical, and leadership teams.

Requirements

At least 3 years of experience selling directly to health plans as a quota-carrying seller.
Medicare Advantage sales experience; commercial-only or Medicaid-only backgrounds will not be considered.
Personally carried at least one deal from pilot through a multi-market or national partnership.
A current network of decision-makers at national and regional health plans.
Fluency in Medicare Advantage economics, including Star Ratings, risk adjustment, MLR, benefit design, and the bid cycle.
Experience pricing and negotiating PMPM, case-rate, or value-based contracts.
Comfort with 6–24 month sales cycles and a disciplined pipeline process.
An ecosystem of trusted partners who can provide strategic insight, opportunity development, and market insight.
Industry expertise, including the ability to use news, publications, legislation, and CMS regulations to position Carda with health plans.

Nice To Haves

Experience selling a digital health, virtual care, or care management solution.
Cardiology, chronic disease, or post-acute experience.
D-SNP, Medicaid, or employer (self-funded) selling experience.
Prior experience at a growth-stage company with lean resources.

Responsibilities

Own a named list of national and regional health plans and build relationships across Medicare products, Stars and quality, care management, network, value-based contracting, and procurement.
Manage the full sales cycle, including discovery, ROI modeling, pilot design, contracting, launch, and pilot-to-scale conversion, while aligning with senior leadership on go-to-market strategy.
Design pilots with pre-agreed success metrics, a measurement plan, and an expansion trigger documented in the agreement.
Structure fee-for-service, PMPM, outcomes-based, and shared-savings deals, partnering with finance on pricing and legal on contracting.
Connect Carda's outcomes to health plan priorities, including Star Ratings, readmissions, MLR, HEDIS, member experience, and total cost of care.
Work alongside the Strategic Account Manager to expand existing relationships.
Forecast accurately in Salesforce and maintain a current, stage-gated pipeline each week.
Represent Carda at national events and influence event and organizational participation based on strategy.
Share market intelligence with product, clinical, and leadership teams to inform innovation and strengthen Carda's strategic value to health plan clients.
Negotiate and renew national contracts to expand access to care and/or Carda's offerings through additional services.