Head of/Vice President of People

Botanic Tonics

21h

About The Position

At Botanic Tonics, we believe being present is powerful, and we exist to help people make the most of every moment through our feel free products, which are thoughtfully crafted with noble kava root and other functional botanicals. Our products, including feel free CLASSIC tonic/capsules and feel free Kava Maté, are designed to create a state of chilled energy, clear the mind, and elevate mood. Founded in 2020, Botanic Tonics serves over 6 million servings monthly and is available in more than 27,000 retail locations nationwide. Our premium plant-based supplements are manufactured in an FDA-registered, cGMP-certified production facility in Broken Arrow, Oklahoma. The Vice President of People is a critical member of the Senior Leadership Team, responsible for building and scaling a high-performance organization that supports rapid growth, operational excellence, and sustained market leadership. This role partners directly with the CEO and executive team to drive talent strategy, organizational effectiveness, and culture, leading all aspects of HR including talent acquisition, performance management, compensation, benefits, compliance, and employee experience, balancing strategic leadership with hands-on execution.

Requirements

10+ years of progressive HR leadership experience, including executive-level responsibility
Proven ability to operate both strategically and tactically (“roll up your sleeves” mindset)
Deep expertise in talent acquisition, performance management, and organizational design
Strong knowledge of employment law and compliance, particularly in California
Experience working with PEO environments and scaling HR infrastructure
Exceptional communication, judgment, and leadership skills

Nice To Haves

Experience in high-growth, fast-paced environments (CPG, manufacturing, or distributed sales models preferred)

Responsibilities

Serve as a trusted advisor to the CEO and Senior Leadership Team on all people-related matters
Build and execute a comprehensive talent strategy aligned to company growth objectives
Drive organizational design, workforce planning, and leadership development across corporate and field teams
Partner with functional leaders (Sales, Marketing, Operations, Finance, IT) to ensure the organization is structured and resourced for scale
Lead full-cycle recruiting strategy across corporate and manufacturing operations
Personally drive executive and critical hires (e.g., VP/Director-level roles across Brand, Sales, and Operations)
Develop scalable recruiting processes that reduce time-to-fill while maintaining a high talent bar
Strengthen employer brand through compelling job design, candidate experience, and PR alignment
Own and evolve the company’s performance management framework, including OKRs, continuous feedback, and AI-driven Prism Summaries
Drive a high-performance, accountability-focused culture aligned to company values
Lead bi-annual performance review cycles, calibration sessions, and bonus eligibility processes
Establish clear expectations for employee and manager participation (e.g., structured feedback capture requirements)
Design and manage competitive compensation structures, including merit cycles and incentive programs
Oversee benefits strategy and vendor relationships, including medical, 401(k), and employee programs
Continuously optimize offerings to balance employee value and cost efficiency
Ensure compensation practices are aligned with market benchmarks and internal equity
Oversee HRIS/payroll operations, ensuring accuracy, compliance, and audit readiness
Build and implement scalable SOPs across payroll, onboarding, offboarding, and employee lifecycle management
Lead implementation and optimization of key systems (OnLoop, Organimi, Aidora, Ashby etc.)
Drive process discipline across HR workflows, approvals, and documentation
Ensure compliance with all federal, state, and local employment laws, including California-specific regulations
Develop, implement, and enforce company policies (e.g., Workplace Violence Prevention, Code of Conduct, Expense Policy)
Lead employee relations matters, including investigations, disciplinary actions, and terminations
Partner with outside counsel on complex legal and compliance issues
Partner closely with Operations leadership to support our manufacturing environments
Drive HR programs that support safety, productivity, and retention in a production setting
Lead key strategic initiatives, including: Immigration and relocation programs (e.g., L-1A visa execution), Organizational scaling and restructuring, Culture-building and employee engagement programs
Build tools and resources that improve transparency and alignment (e.g., interactive org charts, intranet development)
Continuously identify opportunities to improve efficiency, scalability, and employee experience