Head of Subscription Product

iFIT

9d•$200,000 - $225,000

About The Position

iFIT is building its next generation subscription product, and the Head of Product is the leader who sets its direction. This role owns the product vision, the differentiation thesis, and the AI and personalization philosophy. The Head of Product reports to the Chief Subscription Officer and partners with them on the vision and product roadmap. They work as a peer with Design, Engineering, Marketing, Retention, Content, and Analytics leaders.

Requirements

12 or more years in product, with 5 or more years leading product leaders at a consumer subscription, mobile, or connected fitness company.
Proven record of setting product vision and turning it into a prioritized portfolio with real tradeoffs.
Deep fluency in subscription economics: conversion, retention, LTV, CAC, and pricing and packaging.
Hands on experience shaping an AI and personalization strategy for consumers.
Comfort making direct decisions and holding the tiebreaker without losing partnership with Design, Engineering, and Marketing.
Experience running experimentation programs with an analytics gate.
Executive presence and the ability to present to the CEO and board.

Nice To Haves

Experience in fitness, health, wellness, or content driven products.
Experience with partner ecosystems, integrations, and platform products.
Experience scaling a product organization through a reorganization or operating model change.

Responsibilities

Set and defend the product vision, the member experience vision, and the defensibility thesis.
Make the final call on the AI and personalization philosophy.
Set the quarterly percentage split across Core, Growth, and Partner work with the CSO investment lens and Engineering capacity reality.
Set the platform and tech debt percentage, which Engineering defines and spends.
Decide product strategy across domains and review domain roadmaps, PRDs, and the single backlog for coherence.
Own the concept pipeline for new revenue ideas, build the business case, make a clear recommendation, and drive the CSO to a decision on pricing, plans, packaging, and investment.
Own future state concepts and the innovation pipeline, in consultation with Design, Engineering, and Analytics.
Lead and develop the Core Product Leader, Growth Product Leader, and Partner Product Leader, holding each accountable for outcomes: engagement for Core, funnel for Growth, and partner experiences for Partner.
Communicate decisions directly and in public.
Provide regular readouts to the CSO and executive team on product outcomes, bets, and tradeoffs.