Dick Clark Productions: Head of Social

Penske Media • Los Angeles, CA

6d • Hybrid

About The Position

Dick Clark Productions (DCP) is seeking an experienced Head of Social to lead social strategy, audience growth and engagement, and execution across its portfolio of live events and tentpole shows. This role will define DCP’s overall social vision while developing audience-first strategies for each show. They will oversee show-specific social agencies and vendors and establish standards for strategy, execution, and performance. The role will also serve as a primary social partner to Production, Talent, Brand Partnerships, and DCP Studios, supporting sponsored social programs, paid amplification, branded content, and the social needs of each production. This position can be located in our Los Angeles or New York City office.

Requirements

• At least 10+ years of experience in social media, digital marketing, audience development, and/or content strategy.
• Significant experience leading social strategy for live entertainment moments including events, awards shows, music, sports, or other real-time cultural properties.
• Proven success growing audiences and delivering measurable engagement, video, traffic, and revenue results.
• Demonstrated experience managing social agencies, production vendors, and complex multi-platform campaigns.
• Experience supporting sponsored social, branded content, paid amplification, and client-facing deliverables.
• Strong knowledge of major social platforms, publishing practices, paid media, analytics, and content formats.
• Experience with live-event content capture, real-time publishing, rapid-turn video, and social approvals.
• Strong executive communication, presentation, negotiation, and relationship-management skills.
• Ability to work nights, weekends, and travel as required by live-event production schedules.

Responsibilities

• Lead the overall social media strategy across DCP’s awards shows, music events, and entertainment properties.
• Develop show-specific strategies based on audience insights, talent, programming, cultural moments, and business goals.
• Establish platform strategies, content pillars, publishing calendars, and audience-growth plans across Instagram, TikTok, YouTube, YouTube Shorts, Facebook, X, Snapchat, and emerging platforms.
• Identify new formats, creator partnerships, platform opportunities, and social-first concepts that expand reach and engagement.
• Integrate social strategy into broader marketing, publicity, talent, production, and content distribution plans.
• Oversee social planning and execution from show announcement through post-show coverage, including red carpets, rehearsals, winners’ walk, backstage, and live broadcasts.
• Partner with DCP Studios, Production, Marketing, Publicity, and Talent Relations to define social priorities inclusive of content needs, approvals, and workflows.
• Direct real-time social coverage during live broadcasts, including rapid-turn video, performance clips, winner moments, backstage content, and other in-show content.
• Establish repeatable show playbooks, approval processes, and post-event reviews to improve future execution.
• Manage the roster of social agencies supporting DCP’s tentpole shows.
• Source, evaluate, brief, and oversee agencies based on each show’s audience, scale, budget, and creative requirements.
• Review and approve agency strategies, content plans, staffing, coverage schedules, and performance reports.
• Hold agencies accountable for quality, timelines, budgets, brand standards, execution and results.
• Engage and oversee specialized vendors for content capture, editing, photography, video production, creator activity, and social publishing.
• Serve as the primary social media partner to the Sales and Creative Strategy & Activation teams.
• Translate brand partnerships objectives into social content and amplification plans.
• Review proposed social plans to ensure deliverables are strategically sound, platform-appropriate, achievable, and aligned with DCP standards.
• Oversee execution of sponsored social campaigns, including creative development, content management, paid amplification, approvals, and reporting.
• Partner with internal teams to define deliverables, timelines, budgets, and performance expectations.
• Provide campaign reporting and post-campaign analysis to internal stakeholders and clients.
• Define KPIs and performance benchmarks for each show and campaign.
• Oversee reporting across audience growth, engagement, video views, impressions, clicks, paid media, and other relevant metrics.
• Translate performance data into recommendations for leadership, agencies, and show teams.
• Maintain relationships with Meta, TikTok, YouTube, Snapchat, X, and other emerging platforms.
• Pursue platform support, co-marketing opportunities, editorial placement, beta access, and other strategic opportunities that DCP shows can leverage and benefit from.
• Monitor platform changes, algorithm trends, audience behavior, and emerging technologies to inform future strategies.

Benefits

• PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.
• Flexible Spending Accounts (Healthcare, Dependent Care & Commuter).
• Employee Assistance Program.
• Life Insurance.
• Short- & Long-Term Disability.
• Paid Parental Leave.
• 401(k) Retirement Plan with an Employer match.
• Company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.
• Flexible Vacation Policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed