Head of Social & Creative Development

TopDog Law

About The Position

TopDog Law is building a marketing engine that combines bold brand storytelling with culturally fluent, high-performing social content. We are seeking a Head of Social & Creative Development to own and scale our organic social presence, with Instagram as the primary growth and revenue-driving platform, while overseeing creative execution that shapes how audiences experience the TopDog Law brand across all marketing channels, including: Organic Social: Owning brand-forward campaigns, culturally fluent content that drives trust, engagement, and long-term community growth, with Instagram as the primary platform, followed by further expansion. Paid Social: Brand-led paid advertising that builds confidence, communicates value, and captures attention at scale. Outdoor: Brand-first creative that delivers clear, confident messaging across high-impact offline placements, reinforcing trust, credibility, and recognition. Radio: Overseeing the development of compelling radio creative that reinforces brand voice, builds trust, and delivers memorable messaging. Law Firm Brand Assets: Overseeing the creation and organization of essential creative assets so the firm has what it needs to operate consistently and effectively. Your primary focus will be building and executing a comprehensive social strategy that brings the TopDog Law brand to life through engaging, culturally relevant content that never feels like an ad. You will own social performance end-to-end, from idea generation and execution to optimization based on real-time data, while ensuring the brand is consistently and clearly represented across the majority of our content. As the role evolves, you will also head creative development efforts by helping translate brand vision into clear execution, reviewing creative output for creativity, quality, and consistency, and partnering closely with creative leadership to ensure work across channels aligns with brand standards and objectives. This role requires high ownership and a builder mindset, combining strategy, hands-on execution, and leadership across social and creative functions. As the foundation is established, you will help guide the brand’s presence across additional channels and formats, ensuring consistent, high-quality execution that supports long-term growth. You’ll report directly to the Creative Director and collaborate closely with creative, performance marketing, and decision science teams to ensure social drives measurable business impact. This role goes far beyond managing workflows. It requires a hands-on leader who can step in, take full ownership, and drive results with minimal guidance. This role is critical to our success because it: Directly impacts [clients / revenue / case outcomes / team efficiency] Supports speed, quality, and consistency as we scale Helps protect and elevate the TopDog Law brand and client experience Strengthens the foundation needed to grow responsibly and sustainably

Requirements

Proven experience owning and scaling a company’s Instagram account with hundreds of thousands of followers, driving consistent growth and engagement through clear social strategy and execution.
Demonstrated ability to originate, test, and execute high-performing content ideas independently, not just manage or assign work.
Expert understanding of short-form video performance, including hooks, pacing, storytelling, visuals, formats, and platform trends.
Strong hands-on editing skills, with the ability to step in and produce content end-to-end when needed.
Deep experience in analyzing social performance metrics and making fast, data-driven decisions to improve results.
Proven success operating in high ownership, low oversight environments, taking full responsibility for outcomes.
Track record of fast execution, adaptability, and decisive leadership in dynamic, fast-moving teams.
Experience building and managing influencer, creator, and UGC strategies that expand reach, credibility, and trust.
Ability to maintain clear brand voice, tone, and visual consistency at scale across a high volume of content.
Strong communicator who can clearly present performance insights, learnings, and next steps to stakeholders.
Background working in performance-driven, high-growth environments where social directly impacts revenue or pipeline.

Nice To Haves

Experience in a fast-growing or high-volume environment
Comfort with ambiguity and evolving systems
Experience in legal, professional services, or client-centric organizations

Responsibilities

Own the company’s organic social presence end-to-end, with Instagram as the primary platform.
Develop and evolve social strategy based on performance, trends, and business goals
Stay ahead of platform changes, best practices, and emerging formats.
Translate brand vision into a clear executional direction across all advertising platforms.
Independently generate, test, and iterate original content ideas.
Execute hands-on when needed, including editing and solving production issues.
Maintain and execute a content calendar with speed and consistency.
Oversee creative execution across paid, organic, and brand advertising, ensuring company ideas, goals, and brand standards are clearly translated and consistently delivered by the creative team.
Guide the vision for influencer, creator, and UGC representation to support brand diversity, trust, confidence, and high-value positioning across paid and organic channels.
Identify, source, and partner with creators and viral pages that fit the brand.
Use performance insights to guide creative direction across paid and organic channels and make fast, data-driven improvements.
Clearly communicate social performance through insights, recommendations, and next steps.
Work closely with creative, performance marketing, and decision science teams to align content with campaigns and tests.
Ensure consistent brand voice, tone, and visuals across all content.
Design and implement schemas for pages, sections, FAQs, forms, and reusable content blocks
Build robust GROQ (Graph-Relational Object Queries) queries and utilities for fetching content in Next.js Server Components
Implement preview and draft/live workflows so editors can safely preview content before publishing
Support migration of existing content (e.g., from WordPress) into other CMS where appropriate
Collaborate with marketing/content teams to ensure content models support their workflows without compromising performance or maintainability
Optimize Core Web Vitals (LCP, INP, CLS) and mobile performance
Keep Lighthouse performance/SEO scores consistently high
Improve image loading, font strategies, caching, and bundle weight
Ensure code is structured for speed, clarity, and maintainability
Build high-intent landing pages and multi-step lead flows
Implement dynamic modules (FAQs, testimonials, results, attorney profiles)
Support A/B test variants and rapid experimentation cycles
Work closely with UX to refine and iterate based on behavioral insights
Implement event tracking for forms, CTAs, scroll behavior, and funnels
Work with decision science to validate that tracking fires cleanly
Support DataLayer and GTM integrations where needed
Help create and maintain a scalable design system with well-structured components
Participate in code reviews and contribute to engineering standards
Write clear, maintainable code with documentation where appropriate
Work closely with the Director of Web Development on architecture and execution
Partner with the UX designer, creative team, and marketing teams
Communicate technical decisions clearly to non-technical stakeholders