Head of Social and PR

Kingfisher

1d•Hybrid

About The Position

We are looking for a bold, creative, and strategic leader to shape how B&Q and TradePoint show up in the world, from headline-making stories to scroll-stopping content and culture-driving campaigns. This role brings together corporate reputation, consumer PR, social media, and influencers, turning them into one powerful, connected engine that builds trust, drives fame, and fuels business growth. You will define our voice, sharpen our story, and ensure we are leading the conversation. From Board-level reputation to TikTok trends, and crisis response to creator partnerships, you will set the standard for how B&Q and TradePoint are seen, heard, and talked about. This is an opportunity to define how B&Q and TradePoint show up in the world, building a brand that is trusted, talked about, and impossible to ignore.

Requirements

Strategic counsel, reputation management, and thought leadership for Board & Senior Leadership Team.
Integrated campaigns and aligned storytelling with Marketing Teams.
Narrative development, product and value marketing, and issues management with Wider Business (Internal Comms, Customer & Insights, Commercial, HR, Finance, Legal, Retail, Ecommerce).
Alignment on corporate strategy, Responsible Business, and shared messaging with Kingfisher Group & Banners.
PR and social strategy, campaign delivery, and press office management with Agency Partners.
External stakeholder engagement with media, government, NGOs, and industry bodies.
Right to work in the UK.

Nice To Haves

Experience in shaping and leading PR, social media, and influencer marketing strategies.
Proven ability to build and lead high-performing teams.
Experience managing agency ecosystems.
Strong understanding of corporate reputation and crisis management.
Demonstrated success in driving integrated campaigns and earning media attention.
Expertise in social media trends and platform evolution (e.g., TikTok, Instagram, YouTube).
Ability to connect brand messaging with cultural relevance and customer insights.
Experience managing budgets and demonstrating ROI.
Strong collaboration and stakeholder management skills.

Responsibilities

Define and lead a joined-up Social, PR & Influencer strategy for B&Q and TradePoint.
Create a clear, compelling brand narrative that works from corporate storytelling through to everyday content.
Bring together earned, owned, and influencer channels into one seamless ecosystem.
Ensure all communications are consistent, distinctive, and unmistakably B&Q/TradePoint.
Lead how B&Q and TradePoint are perceived across media, industry, and culture.
Act as a trusted advisor to senior leadership and the Board on communications, risk, and reputation.
Own issues and crisis management, bringing clarity and confidence when it matters most.
Elevate leadership voices through thought leadership, media, and social presence.
Drive integrated campaigns that cut through, connecting PR, social, and influencer into standout brand moments.
Ensure every campaign is insight-led, culturally relevant, and creatively ambitious.
Champion work that earns attention, sparks conversation, and builds genuine brand love.
Push the team and agencies to consistently raise the bar on creativity and impact.
Work closely with Creative and Media teams to maximize campaigns through owned and earned opportunities.
Set the ambition and strategy for social media and influencer marketing.
Build a brand that people don’t just see—but follow, share, and engage with daily.
Lead the evolution of our presence across platforms like TikTok, Instagram, and YouTube.
Scale influencer and creator partnerships that feel authentic, exciting, and commercially effective.
Keep B&Q and TradePoint firmly connected to culture, trends, and real customer life.
Inspire and lead a multi-disciplinary team across Corporate PR & Communications, Consumer PR & Press Office, and Social Media & Influencer Marketing.
Build a high-performing, collaborative culture where creativity and accountability go hand in hand.
Empower leaders and teams to do their best work and grow with the business.
Break down silos to ensure truly integrated planning and delivery.
Shape and lead our agency model across PR, social, and influencer.
Set clear expectations, KPIs, and standards, and push partners to deliver exceptional work.
Build strong, trusted relationships with media, platforms, creators, and partners.
Ensure every pound spent delivers real impact.
Own budgets across Social, PR, and Influencer activity.
Set clear success metrics across reputation, reach, engagement, and commercial impact.
Use data and insight to continuously optimize and evolve activities.
Balance creativity with accountability, ensuring great work also drives results.
Ensure communications are embedded early in business thinking.
Partner closely across the Kingfisher Group and banners to maximize opportunities.
Bring teams together to deliver one joined-up storytelling experience.
Keep B&Q and TradePoint at the forefront of culture, media, and social trends.
Spot opportunities to show up in the moments that matter.
Continuously evolve how we tell stories, use platforms, and engage audiences.