Head of Sales US - all genders welcome!

Vice Golf Careers•New York, NY

10h•$140,000 - $165,000•Remote

About The Position

This role is for a Head of Sales US, a dedicated commercial partner for Vice Golf in the United States, employed by UGL. The position focuses on building a high-performing sales organization to accelerate the growth of the Vice Golf brand in the US market. The Head of Sales US will collaborate with Vice Golf HQ in Munich to translate global strategies into local execution, build long-term retail partnerships, and lead the US sales team. The role requires a blend of strategic collaboration with HQ and hands-on operational leadership in the US market. The ideal candidate will take ownership, build businesses, and work with ambitious people. The role is field-based within the United States, with travel as needed to meet customers and support the team. Success depends on close collaboration, transparency, and consistent execution of Vice Golf’s global commercial strategy, adapted for the US market.

Requirements

Senior sales or commercial leadership experience, ideally within golf, sporting goods, consumer goods, lifestyle, wholesale, or premium brand environments.
Proven experience in building and scaling sales structures, retail channels, green grass business, pro shop networks, key accounts, or field sales organizations.
Strong understanding of the US golf market, including reps, pro shops, green grass, specialty retail, distributors, and commercial partner structures.
Excellent commercial acumen with the ability to translate strategy into execution, targets, programs, forecasts, and measurable business results.
Strong leadership skills with experience guiding teams, reps, partners, or external stakeholders without always having direct reporting authority.
Ability to act as a trusted bridge between a local US organization and an international brand HQ.
Strong strategic thinking combined with a hands-on execution mindset.
Experience in omnichannel environments and understanding of how wholesale, retail, field sales, digital channels, and brand building need to work together.
Strong analytical mindset with experience in sales planning, forecasting, reporting, KPI tracking, and business reviews.
Excellent communication and stakeholder-management skills across senior leadership, internal teams, reps, distributors, and retail partners.
Comfortable operating in a dynamic, fast-growing, and entrepreneurial business environment with high ownership and accountability.
Passion for golf and a strong understanding of golf equipment, retail dynamics, and the US golf ecosystem.
Fluent in English

Responsibilities

Lead and grow the Vice Golf business in the United States, taking full commercial ownership across the green grass wholesale channel (Pro Shops, Golf Specialty, and other relevant retail channels).
Translate Vice Golf’s global commercial strategy, go-to-market direction, brand standards, and sales priorities into a clear and actionable US market plan.
Build, own, and execute the US 3-year sales and channel plan, with a strong focus on green grass, pro shops, retail account development, door growth, and long-term brand building.
Act as the main strategic and commercial counterpart between UGL and Vice Golf HQ, ensuring constant alignment, strong communication, and disciplined execution.
Lead the US sales organization dedicated to Vice Golf, including close collaboration with the US Field Sales & Operations Manager, UGL leadership, and Vice Golf HQ.
Own US sales targets, forecasting, sell-in planning, performance tracking, and KPI reporting while ensuring transparency and accountability towards UGL and Vice Golf HQ.
Develop and execute local US sales programs, trade terms, sell-in stories, and commercial initiatives in line with Vice Golf’s global strategy, pricing principles, and brand positioning.
Adapt global Vice Golf strategies where needed to fit the realities of the US market, while protecting the brand, commercial direction, and long-term omnichannel vision.
Drive the development of the US green grass and pro shop business by improving rep execution, customer engagement, account planning, and local market intelligence.
Turn strategic priorities into clear operational actions for the local US team, ensuring strong follow-through, execution discipline, and measurable results.
Ensure strong collaboration with Vice Golf HQ teams including Sales, Marketing, Product, Operations, Purchasing, and Customer Experience to support a best-in-class US go-to-market approach.
Represent Vice Golf externally in the US market through key customer meetings, trade shows, strategic partner meetings, sales meetings, and commercial activations.
Build a strong performance culture in the US team based on ownership, accountability, transparency, execution discipline, and passion for the Vice Golf brand.

Benefits

Competitive compensation package with meaningful performance-based upside
Competitive base salary of $140,000–$165,000 USD, based on experience
Annual performance bonus of up to 30% of base salary, tied to US sales growth, profitability, channel development, and key strategic objectives
Health, dental, and vision benefits
4 weeks paid vacation, plus company holidays
Company-provided laptop or technology allowance
Vehicle allowance or mileage reimbursement for business-related travel
All approved business travel expenses covered, including airfare, hotels, rental vehicles, mileage, and meals
Vice Golf product allowance and employee product benefits
Access to and participation in major golf industry events, trade shows, tournaments, customer experiences, and strategic partner meetings
Direct collaboration with senior leadership at UGL and Vice Golf HQ in Munich
Significant opportunity for career growth and increased responsibility as the Vice Golf business expands throughout the United States