Head of Revenue Marketing

ROLLER•Walnut Creek, CA

About The Position

The Head of Revenue Marketing reports into the Head of Marketing and is responsible for leading ROLLER’s demand generation function, ensuring tight alignment with the VP of Sales, VP of Partnerships, and CRO. Act as the central driver of revenue pipeline growth across existing and new markets by crafting, managing and scaling programs that drive inbound and outbound pipeline.

Requirements

10+ years of Demand Generation and Business Development experience leading in a SaaS company, managing large marketing budgets, building and managing marketing and BDR teams, building and executing effective and efficient pipeline generation programs, and building BDR incentive programs.
Ability to think strategically and with a systematic approach to testing and problem solving
Trusted advisor and influencer to Sales leadership teams and developer of data-driven strategies and programs in matrix organizations.
Career focus on delivering measurable marketing ROI with expertise in all aspects of B2B pipeline generation – from digital marketing to fully integrated campaigns with sales.
Demonstrated ability to think strategically & creatively, solve complex problems in a highly organized approach, as well as the ability to execute and effectively drive results
Resourcefulness; ability to influence and collaborate with both internal team members and external partners
Excellent analytical, communication, interpersonal and presentation skills; must be action-oriented
Team player with a collaborative approach who shares success
Bachelor’s Degree or higher in communications, marketing, math, economics, or relevant discipline.

Responsibilities

Manage a balanced portfolio of pipeline growth initiatives across existing markets and develop coordinated plans to launch into new markets.
Foster a culture that values experimentation, data-driven decision-making, and post-mortems to identify and scale growth opportunities.
Scale and manage inbound and outbound campaigns and programs, ranging from single-channel initiatives to full GTM motions (BDR, Paid, Organic, ABM, etc.), to hit pipeline targets.
Prioritize pipeline issues and opportunities, partnering with the team to design and execute plans to fix, optimize, and scale performance.
Manage the customer journey from intent to lead through win and upsell, balancing optimization of existing channels with investment in new channels.
Define, build, and evolve processes and supporting technologies—including the use of AI where appropriate—to enable the team to scale through rapid growth.
Evolve funnel governance and reporting to meet business needs and clearly communicate investment priorities.
Partner with IT, Finance, Sales Operations, and other cross-functional teams to manage marketing and sales handoffs, operations, and governance.
Monitor and analyze performance against pipeline, lead, and other marketing goals, as well as historical performance, and continuously implement recommendations for optimization and growth.
Collaborate with Corporate Marketing, Community & Events Marketing, and Product Marketing to support pipeline generation goals.
Communicate regularly with the Head of Marketing, senior leadership, and Sales leadership on demand generation performance, active initiatives, experiments, and investment decisions.