Head of Quantitative Panel, Market Research

Guidepoint•New York, NY

16h•$190,000 - $230,000•Hybrid

About The Position

Guidepoint's Market Research Team is seeking a Head of Quantitative Panel to help grow, manage, and maintain our research community of experts for quantitative surveys, serving as a lead strategist and key internal partner on panelist outreach strategy, technical panel design, panel quality and health, and custom recruitment operations. This is a hybrid position out of our New York office or this role can be fully remote.

Requirements

10+ years overseeing an international market research panel (preferred) or other large membership organization/outreach list, preferably focused in the medical or enterprise B2B space
Experience with database and contact management in a CRM, market research panel management platform (Forsta, Qualtrics, RallyUXR), or other SQL-based data management tool
Experience with email marketing/outreach and outreach tools, A/B testing, and campaign optimization
Experience collaborating with technical product and engineering staff on data engineering and web development projects
People management experience, with a preference for individuals who have managed multi-national teams
Familiarity with regulatory and compliance environments around contact data, including consent management, privacy laws, and handling of Personally Identifiable Information (PII), with experience collaborating with legal and privacy counsel.

Responsibilities

Oversee Guidepoint’s quantitative survey panel community, including database management, respondent engagement and retention metrics, outreach and custom recruitment strategy
Work with internal and external vendors to develop tools and systems for feasibility estimation for research and project bidding staff on quantitative survey projects using demographic, firmographic, and past participation data
Provide guidance on panelist engagement, both in terms of outbound email strategy to maximize participation as well as non-email methods of invitation and community building
Collaborate with IT/Engineering to build and maintain connections and integration between Guidepoint’s expert network and quantitative respondent databases, ensuring data in both systems is up-to-date and comprehensive
Work with Advisor Relations team to develop response strategy and playbook for survey-related advisor issues relating to technical issues, survey satisfaction, and incentive management
Oversee panel expansion via custom recruitment, managing both staff and systems (such as ContactOut and AggKnowledge) focused on expanding quantitative panel to meet project needs and expand proactive sales capabilities
Manage panelist quality, including systems for vetting new quantitative panelists and ensuring that panelists are quarantined and removed from systems when quality thresholds are not met
Other duties as required

Benefits

15 PTO days, 10 legal holidays, and sick days
Comprehensive medical, dental, and vision plans
Will match up to 10% of employee contribution for 401(k), life insurance, paid time-off and parental leave plans
Commuter benefits and a corporate gym rate
Development opportunities through the LinkedIn Learning platform
Free snacks and beverages in the office
Friday happy hour and “Summer Fridays”
Year-round corporate athletic league
Casual work environment, team building, and other social events

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume