Head of Public Relations - Thinkingbox

Thinkingbox•Vancouver, BC

1d•CA$200,000 - CA$225,000•Hybrid

About The Position

This is an exciting opportunity to build and lead a modern PR function for an award-winning independent agency group. Reporting directly to the Founder and CEO and working closely with executive leadership across Thinkingbox, AntiSocial, and The Heist, you will be responsible for shaping our reputation, increasing visibility, securing meaningful media coverage, driving thought leadership, supporting business development efforts, and helping position our agencies as industry leaders. We're looking for someone who combines strategic thinking with hands-on execution. Someone who has deep media relationships, understands the agency landscape, and knows how to turn great work, great people, and great stories into meaningful attention.

Requirements

10+ years of experience in public relations, communications, corporate affairs, or agency marketing.
Experience working within an advertising agency, creative agency, communications agency, media organization, or related industry.
Proven track record securing earned media coverage in top tier publications.
Strong network of media, industry, and influencer relationships.
Exceptional storytelling, writing, and communication skills.
Experience developing executive thought leadership programs.
Strong understanding of the advertising, marketing, social media, digital, and technology landscapes.
Comfortable operating at both strategic and tactical levels.
Experience managing sensitive communications and reputation related matters.
Entrepreneurial mindset with a desire to build something meaningful.

Nice To Haves

Experience supporting multiple brands or business units.
International PR experience.
Existing relationships across advertising, technology, business, and culture media.
Experience with awards programs and industry rankings.
Familiarity with social first communications strategies and creator ecosystems.

Responsibilities

Develop and execute a comprehensive PR strategy across Thinkingbox, AntiSocial, and The Heist.
Build awareness and strengthen positioning across key markets in North America and internationally.
Shape messaging and narratives that differentiate our agencies from competitors.
Protect and enhance the reputation of the business through proactive communications.
Build and maintain relationships with journalists, editors, producers, industry publications, and key media outlets.
Secure high quality earned media coverage across advertising, marketing, business, technology, and culture publications.
Develop press materials including releases, media pitches, executive talking points, and briefing documents.
Act as a trusted advisor and spokesperson coach for senior leaders.
Develop executive visibility strategies for agency leaders.
Identify speaking opportunities, interviews, panels, podcasts, and industry events.
Partner with leadership to create articles, commentary, trend reports, and industry perspectives.
Elevate the profile of agency talent and creative work.
Lead agency awards strategy across major industry programs.
Partner with creative and leadership teams to identify and submit award worthy work.
Track and report on recognition, rankings, and industry achievements.
Collaborate with marketing and business development teams to support growth initiatives.
Leverage PR opportunities that contribute to awareness, credibility, and inbound opportunities.
Support major announcements including acquisitions, partnerships, leadership hires, and agency milestones.
Develop communication protocols and response plans.
Provide strategic guidance during sensitive situations and reputation management challenges.
Lead internal and external communication efforts when required.
Build and lead the PR function as the business grows.
Manage agency partners, freelancers, and vendors as needed.
Establish clear goals, reporting, and measurement frameworks.