Head of Product (m/w/d)

Naturtreu

10d • Remote

About The Position

At NATURTREU, we develop dietary supplements that help people consciously care for their bodies in everyday life. Since 2018, we have been growing as a digital brand, reaching hundreds of thousands of people across Germany every month. Behind this growth is a team that takes responsibility, works pragmatically, and gets things done. We are a 100% remote company with self-directed work, clear communication, and an environment where good ideas matter. You will take on a role with real scope for design and a solid operational foundation to build upon. The team has deep product knowledge: end-to-end development, interfaces, and processes are already managed by an experienced team lead. At the same time, there are areas that still need to be built: systematic P&L management, the associated tools, and structured roadmap planning. So, you are not coming into an empty field, but also not into a finished system. We are looking for someone who can assess both.

Requirements

• Many years of experience in product marketing, product management, or product development – ideally in FMCG, supplements, or consumer health. The focus is on market and customer understanding, not R&D.
• E-commerce is your home. You have demonstrable experience in marketing and managing products across omnichannel channels. Your focus is Online Direct to Customer.
• You have had P&L responsibility – not just supported it. Pricing decisions, margin control, and contribution margin analyses are part of your toolkit.
• You are familiar with regulatory requirements. You have an understanding of food information regulations (LMIV), Health Claims Regulation, and Novel Food – you don't have to be a subject matter expert, but you know where the boundaries lie.
• You use AI as a working tool. You have the drive to actively integrate AI-supported tools into product development and decision-making processes – not as an experiment, but as a fixed part of your working method.
• You have led teams – at least 3-5 direct reports with real performance management, not just technical guidance.
• Hands-on is a matter of course for you. You work strategically and operationally in project/daily business. You are deeply involved in the topics and in direct exchange with all your interfaces.

Responsibilities

• Define which products and categories we develop, prioritize the launch pipeline for the next 12 months, and make conscious decisions. Bring creativity, new ideas, and the drive for implementation.
• Be economically responsible for the product range from recipe calculation and pricing to contribution margin calculation for every launch and delisting.
• Manage the complete development process from idea to briefing, formulation, sampling, and go-live, with time-to-market as the central control parameter.
• Systematically evaluate the entire product range and decide on reformulation, relaunch, or delisting with the goal of a profitable portfolio.
• Be responsible for the complete further development of processes in product development/product management.
• Provide product-related guidelines to Marketing, Purchasing, Fulfillment, and Finance, and ensure that all areas contribute to a common product roadmap. Collaboration is highly valued here.

Benefits

• Impact: You will manage our product team with direct influence on revenue, margin, and company strategy.
• 100% Remote Setup: Fully remote within Germany, up to 90 days per year from EU countries.
• Flexible Working Hours: 40 hours per week, flexible within our availability times.
• Vacation: 30 days of vacation per year.
• Company Pension Plan: We support you with an ETF-based company pension plan.
• Mental Health: Through OpenUp, you get access to professional coaching and content on mental health.
• Employee Discount: Our products at reduced prices.
• Company Events: Summer and Christmas parties – we meet in person and strengthen team cohesion.
• Professional Development: With our growth, new opportunities arise to grow professionally and personally.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed